In this episode, Jonathan Gillespie, the Director of Agronomy at Yardsy, shares his journey and passion for turf care, discussing the evolution of his career from golf course management to founding Yardsy. He elaborates on the company's unique business model, mascot, and expansion strategy, emphasizing the importance of company culture, technology, and quality control in delivering exceptional service. The conversation also covers the significance of soilhealth, aeration, and pest control, alongside Yardsy's community engagement efforts through the Take It Outside organization.

Takeaways:

• Jonathan's passion for turf care began as a teenager working at golf courses.
• Yardsy started in 2019 and has expanded into multiple markets.
• The mascot 'Skip' was designed to create a friendly brand image.
• Company culture emphasizes being 'all in' for employees.
• Technology plays a crucial role in Yardsy's operations and customer service.
• Soil health is critical for successful turf management.
• Aeration and top dressing are essential for lawn health.
• Mosquito control is increasingly important due to changing weather patterns.
• Tree and shrub care requires specialized knowledge and techniques.
• Community engagement through charity work is a core value of Yardsy.

Chapters

00:00 Introduction to Turf Cast

02:55 Transitioning to Yardsy and Business Growth

05:20 The Importance of Branding and Mascots

09:37 Diverse Clientele and Service Offerings

14:23 Understanding Turf Care Programs

19:36 The Role of Soil Health in Turf Management

24:04 Mosquito Control Services

29:32 Navigating Pest Control Regulations

35:12 The Importance of Support Systems

39:26 Final Thoughts and Reflections