You can be fully capable and still struggle to explain why you belong in the room. In this episode, Heather shares a raw moment from her first global commercial meeting and unpacks what it revealed about imposter syndrome, storytelling, and the hidden gap holding so many women back in their careers.

From applications that sound polished but hollow to resumes that miss the real value beneath the surface, this conversation explores why your story isn’t an extra detail in your career; it’s the strategy. Through real client transformations, Heather reveals what actually shifts when confidence meets clarity.

What You’ll Learn

• Why “sounding impressive” can quietly sabotage your opportunities
• The subtle signals hiring leaders notice immediately
• How to translate non-traditional experience into revenue-driving value
• The difference between skill sets and self-advocacy
• Why sales rewards emotional intelligence
• The mindset shift that turns capability into opportunity

And if you’re ready to articulate your story with more clarity and confidence, whether you’re transitioning into sales or growing within it, Heather offers 1:1 coaching. These sessions focus on helping you translate your experience, own your impact, and move forward with intention instead of comparison.

If you’re ready to feel grounded, aligned, and in control of your path again, you can apply or book a free 20-minute 1:1 Intro Call with Heather.

Check out Heather's The Reset & Rise Starter Kit.

Book a Sales Career Strategy Consultation Call With Heather: Sales Career Strategy Consultation Call.

Follow Heather online:

• LinkedIn: Heather J.
• Instagram: BeAboutItCoach
• Website: Beaboutithealth.com
• If you’re eager to start a rewarding sales career but don’t know where to begin, Heather’s Sales Job Finder video is exactly what you need.
• Subscribe to her Newsletter if you’re looking for strategies, tools, and tips to help you feel energized, peaceful, and aligned.

Additional resources from Heather:

• Resume Revamp Course
• Sales Skills Checklist
• The first 90-day survival guide
• Sales Career Strategy Consultation Call

The question of whether to pursue a master’s degree often surfaces during sales and career transitions. Is it a purposeful next step, or a response to pressure and comparison?

In this episode, Heather brings together professionals at different career stages for an honest conversation about what drives the decision to pursue advanced education. They explore how confidence and credibility are built through experience and aligned action, not just degrees.

The discussion also touches on self-worth, imposter syndrome, debt, and opportunity cost, offering perspective on when a master’s supports growth and when it may simply add pressure.

In this episode, you’ll hear about:

• Purpose versus pressure when considering a master’s
• How experience builds confidence and momentum
• The hidden costs of advanced degrees
• Redefining success on your own terms

Heather closes the episode with clarity checkpoints to help you decide the right next step for you, not what simply looks impressive.

Meet the Guests

Valerie Simonsen
A life sciences sales leader with nearly 20 years of experience in biotech and genomics, Valerie leads NGS sales across Western North America and Latin America, known for building high-performing teams and driving growth.
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Cheryl Zarate
Cheryl is the Head of Sales in the Americas for a top Human Resources Company, with leadership experience at LinkedIn, Salesforce, and Intercom, and brings a resilient perspective shaped by her immigration journey and motherhood.
LinkedIn

Anna Mendelson
Anna is a Senior Manager at EntreCORPS, supporting startups with go-to-market strategy and growth, and represents the next generation of values-driven women in sales.
LinkedIn

Suji Goetzke
Suji is the Head of GTM at Trellus, leading full-funnel strategies rooted in social selling and authentic communication while mentoring others in sales.
LinkedIn

If this episode sparked questions about your next move or the pressure to prove yourself, Heather offers Reset & Rise 1:1 coaching and Sales Career Strategy Consultation for those in sales or considering a pivot. These sessions support clarity, confidence, and aligned decision-making.

Follow Heather online:

• LinkedIn: Heather J.
• Instagram: BeAboutItCoach
• Website: Beaboutithealth.com
• If you’re eager to start a rewarding sales career but don’t know where to begin, Heather’s Sales Job Finder video is exactly what you need.
• Subscribe to her Newsletter if you’re looking for strategies, tools, and tips to help you feel energized, peaceful, and aligned.

Additional resources from Heather:

• Resume Revamp Course
• Sales Skills Checklist
• The first 90-day survival guide
• Sales Career Strategy Consultation Call

Some conversations stay with you because they put words to experiences you’ve quietly carried for years.

In this episode, Heather sits down with Kexin Xu, Founder of RISE2GETHER, for a grounding conversation about leadership, identity, and trusting yourself when the path ahead feels unclear.

Kexin shares her journey navigating career growth, cultural expectations, and self-doubt as an Asian woman in corporate spaces, and how uncertainty became an invitation to lead more authentically. Together, they explore how imposter syndrome often shows up not because we are incapable, but because we care deeply about our work and impact.

In this episode, you’ll hear about:

• Reframing imposter syndrome as awareness and care, not failure
• How cultural narratives shape confidence and leadership
• The quiet strength of asking for help
• Leading with integrity while honoring your identity
• Why growth feels lighter when you don’t do it alone

This conversation is a reminder that leadership doesn’t require perfection. It requires presence, honesty, and the willingness to rise as you are.

Meet the Guest

Kexin Xu is the Founder of RISE2GETHER, a nonprofit empowering Asian women to grow with confidence in their careers and lives. With a background in data science and product leadership at Microsoft and Dropbox, she creates spaces where women feel supported and confident leading as their authentic selves.

Follow Kexin Xu on LinkedIn.

RISE2GETHER began as simple conversations and has grown into a nonprofit community that helps Asian women step into leadership with clarity and self-trust. Through mentorship and shared experience, RISE2GETHER encourages women to lead without shrinking who they are.

To know more about RISE2GETHER, visit their website or follow them on LinkedIn and Instagram.

If this episode sparked a desire for clarity or confidence, Heather’s 1:1 Reset & Rise coaching program supports women in rebuilding confidence and navigating career transitions with intention.

If you’re in sales or considering a pivot into sales, Heather also offers a Sales Career Strategy Consultation Call to help you clarify your strengths and create a grounded, values-aligned plan.

Follow Heather online:

• LinkedIn: Heather J.
• Instagram: BeAboutItCoach
• Website: Beaboutithealth.com
• If you’re eager to start a rewarding sales career but don’t know where to begin, Heather’s Sales Job Finder video is exactly what you need.
• Subscribe to her Newsletter if you’re looking for strategies, tools, and tips to help you feel energized, peaceful, and aligned.

Additional resources from Heather:

• Resume Revamp Course
• Sales Skills Checklist
• The first 90-day survival guide
• Sales Career Strategy Consultation Call