The Truth About Influencers and Brand Deals
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The Truth About Influencers and Brand Deals
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For the FULL story, preorder my memoir “Semi-Well-Adjusted Despite Literally Everything” here: https://bit.ly/semiwelladjusted
Every time we scroll, we’re bombarded with ads and sponsored content. Much of this is delivered directly by social media influencers, including child influencers. In an attention economy, creators are pressured to use clickbait and sensationalism to engage viewers. However, this can have a perilous effect on both the influencer and audience. Alyson explores the implications of using children in corporate marketing campaigns, and the new era of digital exploitation for both child stars and normal kids alike.
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