In this episode of the STR Data Lab, host Jamie Lane, Chief Economist at AirDNA, interviews Will Risbourg, owner of Two Casitas, a vacation rental company in Santa Fe. Two Casitas, founded in 1998, is a family business that started with two guesthouses and has grown to over 100 listings, maintaining a 4.93 rating with thousands of reviews.

Will discusses the company’s history, their focus on customer service, and their early adoption of online short-term rentals before platforms like Airbnb became popular. He attributes their success to proactive guest communication and a strong partnership with Estela's Cleaning Services, stressing the importance of quality cleaners in maintaining high standards. The company navigates challenges such as older property maintenance, local regulatory issues, and economic fluctuations. Despite these challenges, Two Casitas has achieved organic growth through their dedication to providing exceptional guest experiences, which in turn attracts new homeowners to their portfolio.

Will also explains the company’s cautious approach to expansion, considering the unique advantages Santa Fe offers, such as less economic sensitivity and compact geography, making it a favorable market for short-term rentals. Additionally, they utilize tools like Breezeway for guest communication and Beyond for dynamic pricing. Throughout the interview, Will emphasizes that true dedication to quality service is vital for sustainable growth in the vacation rental industry.

You don’t want to miss this episode!

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LinkedIn: https://www.linkedin.com/in/jamiehlane/

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Episode 147