👇 Want to learn the system step-by-step?
Join Joe's 5-Day Flip Dirt Challenge:
👉 https://www.flipdirtchallenge.com

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In this episode, I’m joined by my longtime friend and land flipping expert, Joe McCall. We dive deep into the often-overlooked world of flipping land—why it’s simpler, less competitive, and often more profitable than traditional house flipping. Joe breaks down how he builds lean businesses without the overhead, how he uses data to target high-demand counties, and how he’s taught even his teenage sons to generate six-figure profits flipping dirt. If you’ve ever come across land leads and didn’t know what to do with them, this episode gives you the exact system Joe uses to identify buyers first, comp land in five minutes, and get 3–5% response rates with low-cost direct mail. You’ll also learn about Joe’s free Chrome extension for Zillow, and how to join his 5-day Flip Dirt Challenge to put everything into action.

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About Joe:

Joe McCall is a seasoned real estate investor, coach, and host of the long-running Real Estate Investing Mastery Podcast, which has garnered over 20 million downloads since 2011. Known for his simple, systems-driven approach, Joe specializes in land flipping—buying and selling vacant land nationwide without renovations, contractors, or heavy overhead. A former civil engineer, Joe has taught thousands of investors how to build scalable, location-independent businesses using automation, direct mail, and smart market targeting. His methods are so streamlined that even his teenage sons have earned six figures flipping land.

🔗 Connect with Joe McCall:

• Instagram: @jvmccall

• Facebook: Simple Lease Options

• YouTube: Joe McCall - Real Estate Investing Mastery

• Podcast: Real Estate Investing Mastery

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Thank you to Mando for supporting today's podcast!

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About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

In this episode of The Science of Flipping, I sat down with Jason from MotivatedSellers.com, one of the top lead generation companies in the game. We got real about what it actually takes to convert a motivated seller lead—spoiler alert: it's way more than a couple calls and a text. Jason breaks down why 27% of their leads close within a year, but 64% of those don’t go under contract until 90+ days after the lead comes in. We dive deep into real data, proper expectations, why follow-up is everything, and how you can stop blaming the leads and start closing more deals. If you’re running PPC, buying pay-per-leads, or thinking about lead gen in any serious way—this episode is your wake-up call.

• What separates real lead converters from amateurs

• The “30-touch” rule to get a contract

• Why 64% of leads don’t close until after 90 days

• Cost per lead and how to budget effectively

• The ROI of proper follow-up systems

• Why speed-to-lead and nurture systems win

• How solopreneurs can compete with big acquisition teams

• Why flexibility in exit strategies (Novation, Subto, Burr) changes everything

• How to treat every lead like gold—even the $30 nationwide ones

• Tips for getting started with motivated seller leads

• Website: https://www.motivatedsellers.com

• Email: Jason@motivatedsellers.com

• Instagram: @motivated.sellers

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Thank you to Mando for supporting today's podcast!

Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

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About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

In this episode of The Science of Flipping, I share powerful insights from a panel I recently joined at the IMN conference, where we tackled one of the hottest topics in the industry right now: AI in real estate. From hedge fund managers to mom-and-pop investors, everyone’s asking the same thing—will AI take over our space? My answer: no, but it will play a massive role. I break down the areas where AI is helping (like underwriting and tenant screening), and the places where it simply can’t replace human judgment—like negotiation, construction, and title. I also share a personal story about buying my home that underscores why human interaction will always matter. If you're a real estate pro, this episode is your wake-up call to use AI as a tool—not a replacement.

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Thank you to Mando for supporting today's podcast!

Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

About Justin:

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby​
• YouTube: Justin Colby​
• TikTok: @justincolbytsof​
• LinkedIn: Justin Colby

In this solo episode, I’m pulling back the curtain on how I really view marketing after nearly two decades in the real estate investing game. I’ve spent tens of millions of dollars on marketing, and let me tell you—most people get it wrong. They treat marketing like a cost, not an investment. In this episode, I share what’s actually worked for me, how I think about branding vs. marketing, and why it’s critical to set proper expectations for ROI. I break down different marketing verticals—from cold calling and direct mail to Facebook ads and TV—and explain which ones build brand recognition and which are better for quick lead generation. Whether you’ve got a small or large budget, I’ll help you figure out how to spend smarter and build something that lasts. This is everything I wish someone told me when I got started.

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Thank you to Mando for supporting today's podcast!

Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

About Justin:

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby​
• YouTube: Justin Colby​
• TikTok: @justincolbytsof​
• LinkedIn: Justin Colby

In this episode, I sit down with economist and real estate expert Jason Hartman to discuss the impact of inflation on real estate investing and why debt can be an asset when leveraged correctly. They explore the Inflation-Induced Debt Destruction concept, explaining how rising prices actually reduce the real cost of debt over time, benefiting homeowners and investors. The conversation also covers the housing shortage, the Federal Reserve’s role in interest rates, and why real estate remains the best long-term wealth-building tool. Jason shares insights on tax benefits, leveraging properties, and why now is still a great time to invest despite market uncertainties.

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The #1 training and coaching system to launch, grow, and scale your investing business! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: http://www.thescienceofflipping.com

Turn cold real estate leads into engaged motivated sellers on auto-pilot using the power of A.I! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: https://www.rocketly.ai/

Have a question? Ask me anything at https://www.askjustin.ai/

𝐀𝐛𝐨𝐮𝐭 𝐉𝐮𝐬𝐭𝐢𝐧: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, where he has coached and mentored thousands of aspiring and active investors over the last decade.

He is a nationally recognized speaker and is on a mission to educate as many people as possible on becoming a successful dynamic real estate investor.

𝑾𝒉𝒂𝒕 𝒕𝒉𝒆 𝑷𝒓𝒐𝒔 𝑯𝒂𝒗𝒆 𝑻𝒐 𝑺𝒂𝒚 𝑨𝒃𝒐𝒖𝒕 𝑱𝒖𝒔𝒕𝒊𝒏:

“Justin is one of the best trainers in this space. He really gives everything to his tribe.” – Brent Daniels (TTP)

“Justin’s ability to connect with people and help them understand what he is teaching, is unparallelled” – Kent Clothier (REWW)

“We have been in the trenches flipping homes in Phoenix for over a decade, he is one of the best to do it.” – Sean Terry (Flip2Freedom)

Subscribe To Justin Colby: http://youtube.com/justincolby

View All My Videos: https://www.youtube.com/c/JustinColby

Join the REI LIVE Community today! Go to: https://reilive.co/

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In this inspiring episode of Entrepreneur DNA, Phillip Godkin shares his transformation from a confused newcomer in real estate investing to someone confidently closing deals—all in just four months. After encountering the real estate world by chance in Nashville and moving back to Milwaukee, Phillip struggled with information overload and a lack of coaching until discovering Justin Colby’s REILive.co. With determination, he took consistent action, overcame fear, built key relationships, and followed Justin’s success pillars to earn $15,000 across two deals. His story is a masterclass in taking imperfect action, building certainty, and committing to a vision of financial freedom.

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About Phillip:

Phillip Godkin is a real estate investor based in Milwaukee who began his investing journey after a life-changing encounter with a bandit sign in Nashville. Though initially overwhelmed by the vast real estate investing landscape, Phillip committed himself to growth and learning. After joining Justin Colby’s Science of Flipping program and REILive.co community in December 2024, Phillip closed his first deal and has another in escrow, all within four months.

He is a passionate coach himself, drawing parallels between athletic coaching and real estate mentorship. Phillip believes in persistence, daily action, and building relationships as the core of his investing philosophy.

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Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

About Justin:

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby​
• YouTube: Justin Colby​
• TikTok: @justincolbytsof​
• LinkedIn: Justin Colby

In this episode, I sits down with Anthony Cota, a former car salesman who traded 90-hour workweeks and a six-figure salary for freedom, family, and fulfillment through real estate investing. Anthony shares how he made the leap without even closing a deal yet, what sacrifices were necessary, and the mindset that powered his transition. We break down the early struggles, how he did 10+ deals before spending a dollar on marketing, and why he believes REI Live is a game-changer for new investors. This episode is a masterclass in faith, grit, and real estate hustle.

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About Anthony Cota:

Anthony Cota is a real estate investor and founder of Cota Creative Capital. A former high-performing car salesman, Anthony walked away from his job—and a six-figure income—to pursue full-time real estate investing. In less than two years, Anthony has built a business that allows him more time with family, while helping others succeed inside the REILive.co community. He's a mentor, family man, and an example of living life by design.

Instagram: @cotacreativecapital

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Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

About Justin:

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby​
• YouTube: Justin Colby​
• TikTok: @justincolbytsof​
• LinkedIn: Justin Colby

In this episode, I sat down with Tommy Harr—a friend, powerhouse investor, and someone I respect deeply in the real estate game. Tommy shares how he went from losing $100K on his very first flip to owning over $20 million in real estate and consistently closing 30+ deals a month. We talked about the gritty lessons that built his empire—cold calling, TV ads, building a sales team, and mastering construction. He also opens up about the sacrifices he made early on, like living in his own living room, and how social media became a powerful tool for raising millions in private capital. If you're trying to go from stuck to scaling, this one’s a real blueprint.

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Tommy Harr is a real estate investor based in Columbus, Ohio, who transitioned from a home inspector to a real estate entrepreneur. By the age of 27, he achieved financial freedom through real estate investing. Tommy has completed over 200 wholesale deals, renovated more than 150 properties, and manages a portfolio of 70 rental units valued at $15 million, along with 25 in-house managed short-term rentals. He is the founder of the Real Side Real Estate Community, where he mentors aspiring investors nationwide.

• Website: Real Side Real Estate

• Instagram: @tommyharr05

• TikTok: @tommyharr05

• LinkedIn: Thomas Harr

• Linktree: linktr.ee/tommyharr05

Thank you to Mando for supporting today's podcast!

Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

About Justin:

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby​
• YouTube: Justin Colby​
• TikTok: @justincolbytsof​
• LinkedIn: Justin Colby