Couverture de The Pursuit of Luxury with Lilian Raji

The Pursuit of Luxury with Lilian Raji

The Pursuit of Luxury with Lilian Raji

De : Lilian M Raji
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The Pursuit of Luxury decodes the seductive strategies behind the world's most coveted brands. This podcast dives deep into my Forbes column, where I explore the psychology, artistry, and billion-dollar marketing plays turning desire into obsession. Whether you're a marketing professional, luxury enthusiast, or simply fascinated by what makes people passionate about premium products, join me as we explore the brilliant minds and bold moves shaping the luxury landscape.Lilian M Raji Economie Marketing et ventes
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    Épisodes
    • Who Wants Anna Wintour's Job? The Vogue Succession Crisis
      Jul 19 2025

      Anna Wintour's departure as Editor-in-Chief of American Vogue has created fashion's most impossible job. In this 12-minute deep dive, luxury marketing expert Lilian Raji explores the industry chaos surrounding Vogue's succession crisis, from Lauren Sanchez Bezos acquisition rumors to the magazine's identity crisis in the TikTok era.

      🔍 What You'll Discover:

      • Why it will be hard to replace Anna Wintour at Vogue magazine
      • The Condé Nast financial struggles behind the scenes
      • How luxury brands are adapting to fashion's power shift
      • Inside the candidates being considered for Vogue's top role
      • CMO strategies for the post-Wintour fashion landscape


      Key Topics: Anna Wintour succession, Vogue magazine future, fashion industry news, luxury marketing strategies, Condé Nast business, fashion editor careers, luxury brand marketing, fashion media transformation, CMO insights, Lauren Sanchez Bezos rumors

      Former luxury PR executive turned Forbes contributor Lilian Raji breaks down exclusive industry insider gossip and provides actionable marketing insights for fashion and luxury brands navigating this seismic shift.

      📖 Read the full Forbes article here🎧 Subscribe for weekly luxury industry analysis💼 Perfect for: Fashion executives, luxury marketers, CMOs, and industry insiders


      #AnnaWintour #VogueMagazine #FashionIndustry #LuxuryMarketing #CMOInsights #FashionBusiness #CondeNast #LuxuryBrands

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      12 min
    • Nuclear Wintour Ends At Vogue, Sort Of: Anna Wintour Reigns Supreme
      Jul 1 2025

      "Nuclear Wintour's Fake Retirement: The Toxic Truth Behind Fashion's Last Emperor"

      After 37 years of absolute power, Anna Wintour has "stepped down" as editor-in-chief of American Vogue. But here's the twist: she's not actually leaving. In this deep-dive from Lilian Raji's Forbes article, Nuclear Wintour Ends At Vogue, Sort Of: Anna Wintour Reigns Supreme, we dissect Wintour's carefully choreographed "departure" that maintains maximum control while feigning change.

      Drawing from exclusive insights from the PR industry's most secretive inner circle—including anonymous sources who've worked directly with "Nuclear Wintour"—the article reveals the toxic empire behind fashion's most powerful throne.

      From devastating workplace culture to questionable editorial decisions (remember that Syria first lady profile?), we explore how the woman who revolutionized fashion media became its biggest liability.

      As TikTok creators move trends faster than Vogue's editorial process and Gen Z rejects aspirational gatekeeping for authentic voices, Wintour's story becomes a cautionary tale for every C-suite executive clinging to outdated power structures.

      Join us as we unpack the marketing lessons hidden in fashion's most dramatic succession plan, examine why 80% of industry responses were AI-generated (and what that says about Wintour's legacy), and reveal what happens when iconic leaders refuse to evolve with their industries.

      Key Topics:

      • The toxic workplace culture at fashion's most prestigious magazine
      • How Wintour's "algorithm before algorithms" became obsolete
      • Why her semi-departure changes nothing
      • Essential succession planning lessons for modern executives


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      15 min
    • 2025 Media Relations Strategy From Muck Rack’s Journalism Study
      Jun 30 2025

      The Death of the Press Release (And What Actually Works in 2025)

      Based on the Forbes article "2025 Media Relations Strategy From Muck Rack's Journalism Study" by Lilian Raji

      Your PR strategy is probably broken. While brands celebrate their "direct-to-consumer" liberation from traditional media, the smartest players are quietly mastering a very different game.

      This episode dissects Muck Rack's latest journalism study revealing the brutal reality of modern media relations. 86% of journalists immediately delete irrelevant pitches, only 22% regularly respond to PR outreach, and yet 84% admit some of their best stories still come from those pitches.

      It's not that PR is dead—you're just doing it spectacularly wrong.

      Discover the shocking wake-up calls:

      • Why Elon Musk's "fire the PR team" strategy tanked Tesla's stock
      • How one executive's meltdown became a LinkedIn viral public shaming
      • Why 35% of journalists abandoned X entirely (and where they went instead)
      • The rise of independent journalism and why it's your secret weapon
      • Why 47% of journalists describe their work as "exhausting"—and how to actually help


      From the "editorial Hunger Games" of modern pitching to the platform migrations reshaping media engagement, this episode reveals why empathy and precision beat spray-and-pray tactics every time.

      Essential listening for CMOs, PR professionals, and anyone who still thinks a mass-blast press release will save their brand.

      Warning: You might discover your "media strategy" is actually media sabotage.

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      14 min
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