The PR Opportunity Everyone is Missing with USAA
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The PR Opportunity Everyone is Missing with USAA
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USAA has been putting on a clinic when it comes to PR and marketing collaboration. In this episode, USAA CMO Francesco Lagutaine and Chief Corporate Affairs Officer Lindsey O’Neill joined the show to give listeners an inside look at what the secret to their success is, especially when so many brands are falling short on getting marketing and PR in sync. Along with host Mike Berberich, the duo discussed the origins of the marketing-PR disconnect, how middle managers and associates can affect upward cultural change, and the brand’s annual Army Navy Game activation, which is a masterclass in communications execution.
On “This Week in ANA Magazine,” IBM’s new large language model tool, dubbed “Brand Brain,” is raising some eyebrows, but it might be a bellwether for some very powerful AI-powered applications that will soon be added to the marketer’s toolbelt.
If you’re an ANA member who wants to learn more about how to get the most out of your membership, you can register for the complimentary “Unlocking the Power of ANA Membership” webinar by visiting www.ana.net/mem-webinar.
The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net.
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