Tired of posting and getting crickets? We break down a simple, repeatable video strategy that turns attention into trust and trust into bound policies—without fancy gear or a production crew. Shelby McFarland, The Marketing Broker, shares how she records once and repurposes everywhere, why real faces beat AI gloss, and which short formats spark the most DMs for insurance agencies.

We get specific about what to film and where to post: podcast clips trimmed for Reels, selfie explainers on coverage gaps and claims timelines, b-roll from branding shoots and community events, and quick interviews with local businesses for cross-promotion. You’ll hear why under-a-minute videos outperform on Instagram and Facebook, how subtitles and strong hooks lift watch time, and the simple cadence that keeps your pipeline warm without burning hours—three weekly touchpoints that stack visibility and trust.

Mindset matters as much as mechanics. Shelby tackles fear of judgment head-on, reminding us that trolls don’t pay the bills and perfection stalls progress. Authenticity is the competitive edge as feeds fill with AI-generated content; your voice, your values, and your community focus cut through. We close with practical platform choices, tips to keep content human and helpful, and a clear plan to measure what moves the needle: watch time, saves, replies, and inbound quotes.

If you’re ready to show up on camera, grow engagement, and make your static posts work harder through algorithm lift, this playbook is your launchpad. Subscribe, share with a fellow agent who needs the nudge, and leave a quick review to tell us your first video idea—we’ll cheer you on and feature our favorites next week.

Tired of saying “we’re honest” and getting crickets? We go straight at the trust problem insurance agencies face on ad-saturated feeds and show how to replace vague claims with proof people believe. Shelby breaks down practical systems for collecting Google reviews, building a steady stream of testimonials, and turning everyday client moments into visible credibility across search and social.

We start with why reviews sell you before the phone rings and how to capture them without nagging. You’ll hear simple plays that work today: QR codes at every desk linked to your Google Business Profile, clear asks at the end of a great interaction, and a standout email signature that quietly generates feedback all month. For clients without Gmail, we map alternatives—Facebook reviews, quick written quotes, and short video testimonials that add rich context to your website, landing pages, and retargeting.

Then we shift from ratings to real faces. Authentic brand presence isn’t a slogan; it’s consistent, human content. Shelby lays out an easy cadence: monthly branding photos to keep visuals fresh, team spotlights that build familiarity, light holiday posts that show culture, and quick day-in-the-life updates that make your office feel approachable. We also tackle the fear of video with a clear directive: post anyway. Short vertical clips answering common coverage questions prove expertise, travel well across TikTok, Instagram, YouTube Shorts, and Facebook, and gradually form a living FAQ that warms up every lead.

Walk away with two moves to implement today: print and deploy review QR codes with a one-sentence ask, and set a simple content plan—one selfie supporting a local business, one staff spotlight, one 60-second explainer, and one community or holiday post. Do these consistently and your presence shifts from noise to signal, from promises to proof. If this playbook helps, share it with a colleague, subscribe for monthly tips at theinsurancemarketingplaybook.com, and leave a review so others can find us.

Trapped indoors by a winter storm and buzzing with pent-up energy, we mapped out a practical visibility blueprint that helps local insurance agencies get seen, heard, and chosen by the clients who actually live in their service area. The heart of the strategy is simple: clarity first, community always, and consistency that compounds. You’ll hear how a messy brand story muddies algorithms and minds, and why a single, strong sentence can change the trajectory of your marketing.

We start with clarity—vision, mission, and a tagline that says exactly what you do and for whom. I share the rebrand from “Shelby Company Incorporated” to “The Marketing Broker” and the immediate lift it created because people finally understood the offer. From there, we pivot to the power of local influence: sponsoring events beyond the obvious, showing up at parades and school nights, and turning goodwill into real recognition. Stop chasing viral reach that can’t buy from you. Start stacking meaningful impressions inside your zip code.

Next, we get tactical with content. Build a scroll-stopping presence using a tight color palette, consistent type, and real photos of your team. Create repeatable series—Client Wins, Team Tips, Claim Stories—so people learn your process before they ever call. Then we move from attention to action: clear CTAs, fast replies in comments and DMs, one simple lead form, and CRM tags that trigger short, useful follow-ups. Map the journey from post to booked call, reduce friction at every step, and watch warm leads rise.

We close with the discipline that makes it all stick. Plan 30–60 days at a time, batch assets, schedule two community touchpoints per week, and measure what matters: inquiries, booked calls, and bound policies. Clarity attracts, community validates, content proves, systems convert, and consistency compounds. If this resonates, subscribe, share it with a fellow agent who needs a visibility reset, and drop a review to help more local pros find practical marketing that works.

Fear of “spending too much” on marketing is one of the fastest ways to stall growth. We dig into five practical mindset shifts that transform scattered tactics into a focused system: reframe marketing as an investment, stop paying for cheap shortcuts, build visible proof across Google and social, outpace competitors with smart timing, and design processes that save time and money over the long haul. If you’ve ever wondered why some agencies keep winning even without the biggest ad budgets, this conversation lays out the playbook.

We start by defining ROI before a dollar moves, then show how to track outcomes across paid social, community sponsorships, and brand campaigns. From there, we unpack why “cheaper” often means no strategy, weak creative, and zero accountability—and how that quietly inflates your cost per acquisition. Visibility takes center stage with simple wins: complete your Google Business Profile, post with intent, and collect recent reviews that validate your promise. We also talk about signaling expertise—like publishing a book or guide—to raise perceived value without changing your core knowledge.

Competition isn’t waiting, so we map local calendars and seasons to move first with relevant outreach, community events, and client touches. Finally, we share the systems that compound results: a clear message, defined audiences, a manageable content cadence, CRM tagging for attribution, and a monthly scorecard that keeps budgets honest. The goal is momentum you can measure and improve. Want ideas to get started fast? Grab our free resource with practical, low-cost tactics that build trust and drive quotes.

If this helped sharpen your strategy, follow the show, share it with a teammate, and leave a quick review so more agency owners can find it. Got a question or a win to share? Message us and tell us what you’ll implement first.

Most insurance posts sound the same, which is why they get ignored. We’re flipping the script by showing how story—your origin, your team, and your community presence—turns passive scrollers into clients who stick around even when rates move. If you’ve ever wondered what to share beyond “Get a free quote,” this conversation lays out a simple, repeatable approach that feels good and works.

We start with the foundation: what buyers actually want to know before they trust you with their policies. If you’re rooted in your town, say it plainly—schools, neighborhoods, or local causes you support. If you were placed in a new city, bring people into your journey, explain why you chose to stay, and highlight what you’ve learned from serving local families. Then we get tactical with team spotlights that build recognition, so clients can match names to faces before they walk in. You’ll hear ideas for celebrating milestones, licensing wins, and everyday moments of service, all without oversharing or sounding salesy.

From there, we dig into content that looks real and feels human. Quarterly branding shoots give you months of authentic photos: working at the desk, greeting visitors, helping during claims. Pair each image with a micro-story to teach, reassure, and invite replies. We also map out easy community activations—snow cone days, teacher lunches, game sponsorships—that show up in feeds and in hearts. To make it stick, we connect storytelling to a crisp service flow: fast replies, clear timelines, and warm onboarding that reinforces why people chose you. The result is a marketing engine that builds recall, earns referrals, and supports retention when premiums change.

Want more play-by-play resources and examples you can swipe for your next post? Subscribe, share this episode with a fellow agent, and leave a quick review telling us the first story you’ll share this week. Your clients aren’t choosing a policy; they’re choosing a person. Let your story make the choice easy.

Trust closes policies faster than any ad, and we break down how to build it on purpose. Shelby from The Marketing Broker shares a complete referral system for insurance agents, from turning five-star service into client advocacy to using Google reviews that actually tell a story. You’ll hear how to choose the right networking groups, claim a category-exclusive seat, and teach partners to spot and send perfect-fit prospects without awkward scripts.

We walk through the mechanics that make referrals scale: asking every new lead how they found you, tagging sources in your CRM, and sending thoughtful thank-yous that keep momentum alive. Shelby explains how one hour in a leads group generated $6,000 in business, why specific review narratives boost local SEO, and the simple “talk tracks” that help realtors, mortgage pros, title reps, and auto dealers sell your value in under 30 seconds. Along the way, we tackle hard truths about consistency—speed to contact, follow-through, and what to do when service breaks and a referral goes sideways.

If you’re building an insurance agency on relationships, this is your playbook for repeatable growth. Learn how to protect referrers’ credibility, reward your top partners, and turn everyday wins—claim support, premium savings, fast answers—into stories that compound trust across your market. Subscribe for more marketing strategies, share this episode with a fellow agent, and leave a review to tell us which referral tactic you’ll test first.

Want a marketing plan that actually lasts longer than your New Year motivation? We connect ten health habits—hydration, sleep, cardio, strength training, and more—to simple, proven tactics that grow an insurance agency without burning out your team or your budget. From getting visible in your local community to building automations that work while you rest, we show how to create momentum you can sustain all year.

We dig into the dangers of overmarketing and how to pace your spend, then lock in “protein” for your strategy: a core message that sets you apart on price, service, or niche expertise. You’ll hear how steady networking turns into real revenue, why branding details become instant trust signals, and how to skip junk food shortcuts like fake followers or boost-only ads that waste dollars. The focus stays practical—where to start, what to measure, and how to know when a tactic is working.

You’ll also get a playbook for long-form content that compounds across channels. Record once, repurpose everywhere: podcast to YouTube to blog to LinkedIn newsletter, plus reels and carousels that keep your pipeline warm. We cover mental health boundaries that protect focus—office hours, holiday closures, and clear expectations—and wrap with an annual “checkup” so your website, SEO, social, and CRM stay aligned with your goals.

Ready to build a brand with stamina, not spurts? Listen now, share with a colleague who needs a smarter plan, and claim the free marketing audit mentioned on the show. If this helped, subscribe, leave a quick review, and tell us which habit you’re starting first.

Most agents want “easy” leads, but real growth comes from trust you can measure and timing you can manage. We dive into the practical differences between networking and digital lead sources and share a simple system to turn cold clicks into warm conversations that close. You’ll hear how to respond to online inquiries fast without sounding robotic, why a warm introduction from your chamber or BNI group can compress your sales cycle, and how to use your CRM to build email, phone, social, and community touchpoints that stack up to the seven touches buyers need.

We walk through the moments that make or break conversion: first-call framing, quote speed, and the follow-up cadence that adds value instead of pressure. Then we look at ROI with clear checkpoints—what to expect from a $1,500 membership, when to double down on a group, and when to pivot. Along the way, we talk co-marketing with lenders and realtors, sponsoring local events to earn mindshare, and tagging every contact by source so your reporting finally tells you which channels deserve your budget.

By the end, you’ll have a blended playbook: use networking to borrow trust, use digital to learn and scale, and connect both with consistent, human touchpoints. Track every introduction, thank every referrer, and let your CRM keep you present until the timing is right. If this sparked ideas for your agency, subscribe, share with a teammate, and leave a quick review telling us which lead source is winning for you right now.