Tired of posting and getting crickets? We break down a simple, repeatable video strategy that turns attention into trust and trust into bound policies—without fancy gear or a production crew. Shelby McFarland, The Marketing Broker, shares how she records once and repurposes everywhere, why real faces beat AI gloss, and which short formats spark the most DMs for insurance agencies.

We get specific about what to film and where to post: podcast clips trimmed for Reels, selfie explainers on coverage gaps and claims timelines, b-roll from branding shoots and community events, and quick interviews with local businesses for cross-promotion. You’ll hear why under-a-minute videos outperform on Instagram and Facebook, how subtitles and strong hooks lift watch time, and the simple cadence that keeps your pipeline warm without burning hours—three weekly touchpoints that stack visibility and trust.

Mindset matters as much as mechanics. Shelby tackles fear of judgment head-on, reminding us that trolls don’t pay the bills and perfection stalls progress. Authenticity is the competitive edge as feeds fill with AI-generated content; your voice, your values, and your community focus cut through. We close with practical platform choices, tips to keep content human and helpful, and a clear plan to measure what moves the needle: watch time, saves, replies, and inbound quotes.

If you’re ready to show up on camera, grow engagement, and make your static posts work harder through algorithm lift, this playbook is your launchpad. Subscribe, share with a fellow agent who needs the nudge, and leave a quick review to tell us your first video idea—we’ll cheer you on and feature our favorites next week.

Tired of saying “we’re honest” and getting crickets? We go straight at the trust problem insurance agencies face on ad-saturated feeds and show how to replace vague claims with proof people believe. Shelby breaks down practical systems for collecting Google reviews, building a steady stream of testimonials, and turning everyday client moments into visible credibility across search and social.

We start with why reviews sell you before the phone rings and how to capture them without nagging. You’ll hear simple plays that work today: QR codes at every desk linked to your Google Business Profile, clear asks at the end of a great interaction, and a standout email signature that quietly generates feedback all month. For clients without Gmail, we map alternatives—Facebook reviews, quick written quotes, and short video testimonials that add rich context to your website, landing pages, and retargeting.

Then we shift from ratings to real faces. Authentic brand presence isn’t a slogan; it’s consistent, human content. Shelby lays out an easy cadence: monthly branding photos to keep visuals fresh, team spotlights that build familiarity, light holiday posts that show culture, and quick day-in-the-life updates that make your office feel approachable. We also tackle the fear of video with a clear directive: post anyway. Short vertical clips answering common coverage questions prove expertise, travel well across TikTok, Instagram, YouTube Shorts, and Facebook, and gradually form a living FAQ that warms up every lead.

Walk away with two moves to implement today: print and deploy review QR codes with a one-sentence ask, and set a simple content plan—one selfie supporting a local business, one staff spotlight, one 60-second explainer, and one community or holiday post. Do these consistently and your presence shifts from noise to signal, from promises to proof. If this playbook helps, share it with a colleague, subscribe for monthly tips at theinsurancemarketingplaybook.com, and leave a review so others can find us.

Trapped indoors by a winter storm and buzzing with pent-up energy, we mapped out a practical visibility blueprint that helps local insurance agencies get seen, heard, and chosen by the clients who actually live in their service area. The heart of the strategy is simple: clarity first, community always, and consistency that compounds. You’ll hear how a messy brand story muddies algorithms and minds, and why a single, strong sentence can change the trajectory of your marketing.

We start with clarity—vision, mission, and a tagline that says exactly what you do and for whom. I share the rebrand from “Shelby Company Incorporated” to “The Marketing Broker” and the immediate lift it created because people finally understood the offer. From there, we pivot to the power of local influence: sponsoring events beyond the obvious, showing up at parades and school nights, and turning goodwill into real recognition. Stop chasing viral reach that can’t buy from you. Start stacking meaningful impressions inside your zip code.

Next, we get tactical with content. Build a scroll-stopping presence using a tight color palette, consistent type, and real photos of your team. Create repeatable series—Client Wins, Team Tips, Claim Stories—so people learn your process before they ever call. Then we move from attention to action: clear CTAs, fast replies in comments and DMs, one simple lead form, and CRM tags that trigger short, useful follow-ups. Map the journey from post to booked call, reduce friction at every step, and watch warm leads rise.

We close with the discipline that makes it all stick. Plan 30–60 days at a time, batch assets, schedule two community touchpoints per week, and measure what matters: inquiries, booked calls, and bound policies. Clarity attracts, community validates, content proves, systems convert, and consistency compounds. If this resonates, subscribe, share it with a fellow agent who needs a visibility reset, and drop a review to help more local pros find practical marketing that works.