Tired of posting and getting crickets? We break down a simple, repeatable video strategy that turns attention into trust and trust into bound policies—without fancy gear or a production crew. Shelby McFarland, The Marketing Broker, shares how she records once and repurposes everywhere, why real faces beat AI gloss, and which short formats spark the most DMs for insurance agencies.

We get specific about what to film and where to post: podcast clips trimmed for Reels, selfie explainers on coverage gaps and claims timelines, b-roll from branding shoots and community events, and quick interviews with local businesses for cross-promotion. You’ll hear why under-a-minute videos outperform on Instagram and Facebook, how subtitles and strong hooks lift watch time, and the simple cadence that keeps your pipeline warm without burning hours—three weekly touchpoints that stack visibility and trust.

Mindset matters as much as mechanics. Shelby tackles fear of judgment head-on, reminding us that trolls don’t pay the bills and perfection stalls progress. Authenticity is the competitive edge as feeds fill with AI-generated content; your voice, your values, and your community focus cut through. We close with practical platform choices, tips to keep content human and helpful, and a clear plan to measure what moves the needle: watch time, saves, replies, and inbound quotes.

If you’re ready to show up on camera, grow engagement, and make your static posts work harder through algorithm lift, this playbook is your launchpad. Subscribe, share with a fellow agent who needs the nudge, and leave a quick review to tell us your first video idea—we’ll cheer you on and feature our favorites next week.