There’s a trillion-dollar wave of capital chasing AI in insurance. The question is — will your agency ride it or get rolled by it?

In this episode, Michael Jans lays out the 5-Step AI Playbook for Insurance Agencies:

1. Know – What’s real and what’s noise
2. Grow – Where AI actually drives revenue
3. Integrate – How to blend humans + automation
4. Buy – Smart investment decisions in tech
5. Scale – Building a system that compounds

Straight talk. No hype. Just a clear path from overwhelm to opportunity.

Subscribe, listen, and get your agency ready for the AI age.

AI is accelerating faster than any technology in history — doubling in power every four to seven months. What does that mean for the independent insurance agency system?

Michael Jans sits down with Marc Lanzkowsky, founder of Lanzko AI and 30-year veteran of the insurance world — attorney, carrier exec, and IT innovator — to explore how AI is reshaping compliance, claims, and operations.

You’ll hear:

• The biggest AI compliance traps agencies are walking into right now
• Why “free” AI tools might expose your client data to model training
• What smart agencies are doing to integrate AI safely and intelligently
• Why AI won’t replace the human element — but will multiply your impact
• How custom GPTs and prompt libraries are becoming an agency’s secret weapon

A fast, thought-provoking conversation — one that might just reshape how you lead your agency through the next 36 months of transformation.

🎙️ Hosted by Michael Jans

Follow for new episodes of AI for the IA — where independent agencies learn how to think, act, and grow with intelligence.

When you’ve spent decades inside the independent agency system, you know the pain of underwriting chaos — juggling dozens of carriers, appetites, and rules that never seem to match up.

That frustration drove Trace Meek, a third-generation agency owner, to build something extraordinary: Ask Fetch — an AI-powered underwriting and quoting platform that cuts hours of manual work down to under 90 seconds.

In this episode, Trace shares:

• How he turned a daily headache into a nationwide insurtech.
• The “21x MIT Rule” that proves speed wins every time.
• Why 400,000 industry veterans leaving the business will make AI essential for survival.
• What the next 36 months look like for independent agencies who adopt (or ignore) AI.

Listen in — this one’s not theory. It’s the future unfolding, one frustrated agent at a time.

🎙️ Hosted by Michael Jans, Founder of The Society of Insura-Preneurs.

Once a week, Michael Jans — founder of the Society of Insura-Preneurs and one of the most trusted voices in insurance marketing — drops into your world for seven focused minutes of high-impact insight.

Each episode packs six real-time bulletins on the forces shaping our industry: carrier performance, underwriting trends, tech disruption, and what it all means for your agency’s growth.

From profit margins to AI breakthroughs, you’ll get the data, context, and strategic edge to stay informed, stay sharp, and stay ahead.

🎙️ Subscribe now and make seven minutes the most profitable part of your week.

The buyer’s journey isn’t a funnel anymore — it’s chaos. Google calls it the Messy Middle… and they’ve got the data to prove it.

In this episode, Michael Jans breaks down Google’s landmark behavioral-science study Decoding Decisions — and shows independent insurance agencies how to use the six psychological biases that actually drive buying behavior:

✅ Social Proof

✅ Authority

✅ Scarcity

✅ Power of Now

✅ Power of Free

✅ Category Heuristics

You’ll learn how to stack these triggers, eliminate friction, and meet buyers where they loop — on LinkedIn, email, podcasts, and beyond.

Plus, Michael connects the dots between the Messy Middle and the coming AI revolution that will reshape how agencies attract, convert, and retain clients.

🎯 Funnels are linear. The customer journey isn’t.

🎧 Listen now and get the science behind your next big growth leap.

In this 10-minute episode, Michael Jans sits down with tech pioneer Frank Sentner, who’s been building technology for the insurance industry since 1976 — long before most agents knew what a modem was.

Together they trace the path from the first digital ACORD forms to modern-day AI. You’ll hear:

• Why “Bad Data. Bad AI.” is the new truth every agency must face
• Real-world examples of AI that augment people — not replace them
• The single smartest question to ask before buying any AI tool

If you’ve ever wondered how to separate the gold from the garbage in today’s AI hype, this is your short course in sanity.

🎧 Listen now — it might save you from your next bad software decision.

Insurance agency owners don’t have time for fluff — so here’s your seven-minute intelligence briefing from the trenches.

This week, Michael Jans fires off six rapid-fire insights you need to know:

🚗 Tesla gets busted (and proves agents are still the smart money 😉)

📉 Commercial lines soften — but not all markets

🤝 Networks gain power — and access is everything

🤖 57% of InsurTech deals now flow to AI-first firms

💰 Carrier investments quietly become the new margin shield

⚡ AI doubles every 4–7 months — and you cannot afford to sit this one out

When tech moves this fast, the winners are the ones who act fast and think smart.

🎁 Want the free AI Buyer’s Guide (v2) before it drops publicly?

Email Michael at michael@michaeljans.com and say “Send me the Guide.”

Every week, a new AI company shows up promising to revolutionize your agency. Most will vanish before your next renewal cycle.

The problem isn’t too few tools — it’s that most agency owners don’t have a system for buying them.

In this episode, Michael Jans lays out his 8-Point AI Buyer’s Filter — the same framework he uses to separate the brilliant from the bogus. You’ll learn how to evaluate:

• Real business fit (not hype)
• Whether the tech uses the right kind of AI
• The team’s domain knowledge and credibility
• Data security and financial stability
• Onboarding, support, and roadmap transparency

If you’ve ever felt overwhelmed by AI noise or pressured by slick sales decks, this episode is your BS detector.

🎧 Listen in — and learn to buy AI like a strategist.