Couverture de The Importance of Relationship Building in B2B Influencer Marketing with Ryan Bares

The Importance of Relationship Building in B2B Influencer Marketing with Ryan Bares

The Importance of Relationship Building in B2B Influencer Marketing with Ryan Bares

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There are several differences between B2C and B2B influencer marketing but one that never changes is the necessity of relationship building.

To explore this more, I chatted with Ryan Bares, Global Influencer Marketing Lead at IBM. Prior to IBM, Ryan worked at Google where he worked on the Google Maps team where he leveraged influencers to write reviews and updates to local places on Maps.

Learn about Ryan's experiences at IBM and Google and takeaways that you can apply to your influencer marketing programs.

Also, since we recorded this during the holiday season, you can also hear our predictions for 2023.

After listening to the episode, make sure you connect with Ryan:

  • Twitter / LinkedIn: @ryanbares

And, if you enjoy learning about influencer marketing and private communities, please consider subscribing to the Influencer Impact newsletter. Until next time!
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