In this episode of The Game of Sales, host Desi Barnes recaps three key tactics for creating urgency: uncovering the buyer’s timeline and priorities, using value-driven urgency to motivate action, and framing the cost of inaction to highlight risks. Get an actionable challenge to apply these strategies in your next five sales calls—ask targeted questions, quantify the cost of waiting, and track results to close deals faster with clarity, not pressure. Tune in, share, and subscribe!

Dive into Tactic 3 with host Desi Barnes on The Game of Sales, learning how to help buyers understand the true cost of delay through a three-step framework: quantifying the cost of doing nothing with real numbers, painting a vivid picture of missed opportunities and gains, and reframing inaction as a genuine risk. Discover pro tips, examples, and a weekly challenge to apply these strategies in your deals, shifting perspectives from hesitation to action.

In this episode of The Game of Sales, host Desi Barnes breaks down Tactic 2: How to Use Value-Driven Urgency to Motivate Action. Explore a three-step framework: connecting your solution to immediate, measurable outcomes; highlighting time-sensitive opportunities like availability, incentives, and external deadlines; and using deadlines with purpose tied to real benefits. Learn to empower buyers to act without pressure, plus a challenge to apply these strategies to your top deals and accelerate closures.