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The Footballco Business Podcast

The Footballco Business Podcast

De : Footballco
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 From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.Footballco Economie Football
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    Épisodes
    • Football and fashion trends and World Cup expectations for 2026 with Sportsverse's Daniel-Yaw Miller

      Football and fashion trends and World Cup expectations for 2026 with Sportsverse's Daniel-Yaw Miller
      Jan 15 2026
      The relationship between football and fashion has never been bigger, so we're kicking off the New Year with fashion, football and culture journalist Daniel-Yaw Miller to discuss the biggest trends in football and fashion and look ahead to the 2026 World Cup. Listen to hear about... The best fits and kits from AFCON What Nike and adidas have planned for the 2026 World Cup Why clubs are digging into their archives more Why Mario Balotelli was everywhere last year Are Arsenal doing too many collabs? Why clubs need to pay more attention to K-Culture If you like this, subscribe to Dan's Substack for more: https://sportsverse.substack.com/
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      29 min
    • Juventus - We Are Youth Since 1897: Juventus’ Marketing Director, Marco Castellaneta, on the club’s youth-focused brand campaign

      Juventus - We Are Youth Since 1897: Juventus’ Marketing Director, Marco Castellaneta, on the club’s youth-focused brand campaign
      Nov 27 2025
      Two years ago, Juventus Football Club kicked off, We Are Youth Since 1897; a piece of brand work that goes beyond gen-z and gen alpha engagement to create a club-brand rooted in the spirit of youth to differentiate the club from its rivals, both domestic and international. On the latest episode of the Footballco Business Podcast, we’re joined by Juventus’ Marketing Director, Marco Castellaneta, to find out what the club's done so far and what it takes to be a youthful club, including... 👶 What youth means to Juventus 🤴 The club’s Kings League partnership 🧠 Tackling mental health 📍 Taking football to extreme locations 📊 Measuring success 🗣️ Communicating We Are Youth Since 1897 to fans
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      21 min
    • Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer

      Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer
      Nov 13 2025
      We’re joined by Global Director Brand and Customer, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s football and how the brand’s approach to football has evolved over more than two decades! Also… The strategy behind Vodafone’s new UEFA partnership Similarities with men’s football and women’s rugby How football and marketing have changed since Vodafone’s last UEFA partnership Could we see Vodafone on a Premier League shirt again? Stadium sponsorship What is Hyrox and why you should care
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      23 min
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