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The Footballco Business Podcast

The Footballco Business Podcast

De : Footballco
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From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.Footballco Economie Football
Épisodes
  • How FC St. Pauli Built a Merchandising Powerhouse Out of Music Collabs, Anti-Establishment Values and Events | Alexander Timm - Head of Merchandising and Cultural Lead

    How FC St. Pauli Built a Merchandising Powerhouse Out of Music Collabs, Anti-Establishment Values and Events | Alexander Timm - Head of Merchandising and Cultural Lead
    Aug 26 2026
    How does a club in Germany's second division rival the merchandise revenues of Champions League regulars? In this episode, we sit down with Alexander Timm, Head of Merchandising and Cultural Lead at FC St. Pauli, to explore the business and culture behind one of football’s most unique global brands. We discuss: The origin story of St. Pauli’s two badges and why the Skull and Crossbones outperforms the traditional crest. The role of collaborations with hip-hop and punk acts in the club's merchandising How the club balances authentic left-wing values with modern commercial growth. How Puma fits with the club's values Why St. Pauli launched a €30m stadium cooperative instead of traditional corporate financing. What to expect at STANDS 2026—St. Pauli’s two-day football, culture, and creativity event at the Millerntor-Stadion. Find out more about STANDS
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    25 min
  • From Football Manager to FMDB Pro: Behind Sports Interactive's new scouting tool

    From Football Manager to FMDB Pro: Behind Sports Interactive's new scouting tool
    Aug 10 2026
    On this episode, we're joined by Sports Interactive's Richard Trafford (Director of Business Development) and Tom Elliot (Senior Research Coordinator) to hear about FMDB Pro, a new scouting tool created by the team behind the popular Football Manager video game series. From how FMDB Pro was born from Football Manager to how it could change the face of international football.
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    32 min
  • SportsPro World Cup Special pt2: The Beckham World Cup and the most marketable World Cup players

    SportsPro World Cup Special pt2: The Beckham World Cup and the most marketable World Cup players
    Jul 16 2026
    We're joined again by SportsPro's Michael Long and Steve McCaskill for part two of our World Cup special. With David Beckham rumoured to have earned more than £25m from brand endorsements at the 2026 World Cup and appearing in more campaigns than any active player, we ask whether you can have too much Beckham? And, is Beckham the most marketable athlete ever? Also...Who have been the most marketable players at the 2026 World Cup? We try to build the most marketable 5-a-side team possible.
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    33 min
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