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The Footballco Business Podcast

The Footballco Business Podcast

De : Footballco
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From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.Footballco Economie Football
Épisodes
  • Eni Aluko: How to grow women's football and the commercial argument for investing in it

    Eni Aluko: How to grow women's football and the commercial argument for investing in it
    Oct 29 2026
    Former England international, broadcaster, and investor Eni Aluko joins us to dissect the evolving commercial landscape of women's football. From balancing a law degree while earning 104 caps for England to taking equity in Angel City FC and becoming a founding investor in Mercury 13, Eni breaks down what it truly takes to shift women's sports from a CSR conversation to a high-yield commercial investment. We dive deep into: The commercial playbook: Learnings from Angel City FC and the NWSL model Why former players must sit at the investment table Independent club structures vs. traditional men's club affiliations Unconscious bias in recruitment and the power of intentional diversity Her latest career chapter signing with global agency The Team. Whether you're interested in sports governance, broadcast transitions, or football finance, this episode offers a masterclass in the business of modern football.
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    43 min
  • How FC St. Pauli Built a Merchandising Powerhouse Out of Music Collabs, Anti-Establishment Values and Events | Alexander Timm - Head of Merchandising and Cultural Lead

    How FC St. Pauli Built a Merchandising Powerhouse Out of Music Collabs, Anti-Establishment Values and Events | Alexander Timm - Head of Merchandising and Cultural Lead
    Aug 26 2026
    How does a club in Germany's second division rival the merchandise revenues of Champions League regulars? In this episode, we sit down with Alexander Timm, Head of Merchandising and Cultural Lead at FC St. Pauli, to explore the business and culture behind one of football’s most unique global brands. We discuss: The origin story of St. Pauli’s two badges and why the Skull and Crossbones outperforms the traditional crest. The role of collaborations with hip-hop and punk acts in the club's merchandising How the club balances authentic left-wing values with modern commercial growth. How Puma fits with the club's values Why St. Pauli launched a €30m stadium cooperative instead of traditional corporate financing. What to expect at STANDS 2026—St. Pauli’s two-day football, culture, and creativity event at the Millerntor-Stadion. Find out more about STANDS
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    25 min
  • From Football Manager to FMDB Pro: Behind Sports Interactive's new scouting tool

    From Football Manager to FMDB Pro: Behind Sports Interactive's new scouting tool
    Aug 10 2026
    On this episode, we're joined by Sports Interactive's Richard Trafford (Director of Business Development) and Tom Elliot (Senior Research Coordinator) to hear about FMDB Pro, a new scouting tool created by the team behind the popular Football Manager video game series. From how FMDB Pro was born from Football Manager to how it could change the face of international football.
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    32 min
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