Épisodes

  • Eni Aluko: How to grow women's football and the commercial argument for investing in it

    Eni Aluko: How to grow women's football and the commercial argument for investing in it
    Oct 29 2026
    Former England international, broadcaster, and investor Eni Aluko joins us to dissect the evolving commercial landscape of women's football. From balancing a law degree while earning 104 caps for England to taking equity in Angel City FC and becoming a founding investor in Mercury 13, Eni breaks down what it truly takes to shift women's sports from a CSR conversation to a high-yield commercial investment. We dive deep into: The commercial playbook: Learnings from Angel City FC and the NWSL model Why former players must sit at the investment table Independent club structures vs. traditional men's club affiliations Unconscious bias in recruitment and the power of intentional diversity Her latest career chapter signing with global agency The Team. Whether you're interested in sports governance, broadcast transitions, or football finance, this episode offers a masterclass in the business of modern football.
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    43 min
  • How FC St. Pauli Built a Merchandising Powerhouse Out of Music Collabs, Anti-Establishment Values and Events | Alexander Timm - Head of Merchandising and Cultural Lead

    How FC St. Pauli Built a Merchandising Powerhouse Out of Music Collabs, Anti-Establishment Values and Events | Alexander Timm - Head of Merchandising and Cultural Lead
    Aug 26 2026
    How does a club in Germany's second division rival the merchandise revenues of Champions League regulars? In this episode, we sit down with Alexander Timm, Head of Merchandising and Cultural Lead at FC St. Pauli, to explore the business and culture behind one of football’s most unique global brands. We discuss: The origin story of St. Pauli’s two badges and why the Skull and Crossbones outperforms the traditional crest. The role of collaborations with hip-hop and punk acts in the club's merchandising How the club balances authentic left-wing values with modern commercial growth. How Puma fits with the club's values Why St. Pauli launched a €30m stadium cooperative instead of traditional corporate financing. What to expect at STANDS 2026—St. Pauli’s two-day football, culture, and creativity event at the Millerntor-Stadion. Find out more about STANDS
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    25 min
  • From Football Manager to FMDB Pro: Behind Sports Interactive's new scouting tool

    From Football Manager to FMDB Pro: Behind Sports Interactive's new scouting tool
    Aug 10 2026
    On this episode, we're joined by Sports Interactive's Richard Trafford (Director of Business Development) and Tom Elliot (Senior Research Coordinator) to hear about FMDB Pro, a new scouting tool created by the team behind the popular Football Manager video game series. From how FMDB Pro was born from Football Manager to how it could change the face of international football.
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    32 min
  • SportsPro World Cup Special pt2: The Beckham World Cup and the most marketable World Cup players

    SportsPro World Cup Special pt2: The Beckham World Cup and the most marketable World Cup players
    Jul 16 2026
    We're joined again by SportsPro's Michael Long and Steve McCaskill for part two of our World Cup special. With David Beckham rumoured to have earned more than £25m from brand endorsements at the 2026 World Cup and appearing in more campaigns than any active player, we ask whether you can have too much Beckham? And, is Beckham the most marketable athlete ever? Also...Who have been the most marketable players at the 2026 World Cup? We try to build the most marketable 5-a-side team possible.
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    33 min
  • SportsPro: World Cup Special pt1: IShowSpeed to Ref-Cam - Is this the most innovative World Cup broadcast since 1970?

    SportsPro: World Cup Special pt1: IShowSpeed to Ref-Cam - Is this the most innovative World Cup broadcast since 1970?
    Jul 15 2026
    SportsPro's Michael Long and Steve McCaskill join the pod to discuss highlights from the 2026 World Cup and the innovations and changes to how the tournament is broadcast - what's worked, what hasn't. This is the first of a World Cup two-part podcast, part two will be out on July 16th, covering whether Beckham needs to be involved in every World Cup advert and who have been the most marketable players at the tournament,
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    24 min
  • Cannes LIONS & World Cup Special: Festival and World Cup marketing highlights

    Cannes LIONS & World Cup Special: Festival and World Cup marketing highlights
    Jul 2 2026
    We took the podcast to the Cannes Lions International Festival of Creativity to speak to those across the festival on what they've been hearing across sport and creativity, as well as their personal World Cup marketing highlights, featuring... Fast Company's Jeff Beer Iconic Founder, James Kirkham Sport and culture journalist, Daniel-Yaw Miller Rachel Matovu of Amplify
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    27 min
  • How brands can hijack the World Cup with former Head of Mischief for Paddy Power, Lee Price (Vault Episode)

    How brands can hijack the World Cup with former Head of Mischief for Paddy Power, Lee Price (Vault Episode)
    Jun 24 2026
    Not all brands need to write massive cheques to get noticed at the World Cup, not even at one this size! Lee Price is a man who made it his calling card to get Paddy Power noticed at international tournaments and joins us on this episode to discuss the brand's Rainbow Russians campaign, getting into trouble sponsoring Nicklas Bendtner's pants and also 'painting' a St Georges Cross on a Polar bear. This episode was first published in February 2021.
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    28 min
  • US Soccer - World Cup 2026: Kits, Culture, and Defining World Cup Success with CMO Catherine Newman

    US Soccer - World Cup 2026: Kits, Culture, and Defining World Cup Success with CMO Catherine Newman
    Jun 10 2026
    With the US hosting its 2nd World Cup, we spoke to US Soccer's Catherine Newman about the governing body's hopes for the tournament, what's changed in the US since 1994 and how kits and culture will play a role in making soccer America's favourite sport.
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    35 min