Couverture de Eni Aluko: How to grow women's football and the commercial argument for investing in it

Eni Aluko: How to grow women's football and the commercial argument for investing in it

Eni Aluko: How to grow women's football and the commercial argument for investing in it

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Former England international, broadcaster, and investor Eni Aluko joins us to dissect the evolving commercial landscape of women's football. From balancing a law degree while earning 104 caps for England to taking equity in Angel City FC and becoming a founding investor in Mercury 13, Eni breaks down what it truly takes to shift women's sports from a CSR conversation to a high-yield commercial investment. We dive deep into: The commercial playbook: Learnings from Angel City FC and the NWSL model Why former players must sit at the investment table Independent club structures vs. traditional men's club affiliations Unconscious bias in recruitment and the power of intentional diversity Her latest career chapter signing with global agency The Team. Whether you're interested in sports governance, broadcast transitions, or football finance, this episode offers a masterclass in the business of modern football.
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