Discover how TOPdesk uses a dual approach to employee advocacy to drive authentic engagement and outperform paid media results.

Want to know how your employee advocacy strategy really stacks up?

Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here.

In this episode, Lewis Gray and Elliot Elsley welcome Suzanne Meijer, Social Media & Employee Advocacy Specialist at TOPdesk. Suzanne explains how she manages a high-impact team of employee influencers to ensure the brand stays human and reachable.

Listeners will learn the specific workflow for extracting thought leadership from senior executives via interviews, as well as the reporting framework that convinced TOPdesk leadership to prioritize advocacy over traditional organic social. Whether you are struggling with CEO buy-in or looking for ways to motivate a modest workforce to share more on LinkedIn, this conversation provides a practical roadmap for 2026 and beyond.

Resources:

Book a call to discover how employee advocacy can benefit your team.

​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.

​Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

Trust is the most important currency a brand has. Learn how Amnesty International uses employee voices to build it organically.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐜𝐤𝐬 𝐮𝐩?

Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.

Eleshea Williams is a Social Media Specialist at Amnesty International, where she manages their global channels. Eleshea shares Amnesty's staff activation and training strategies that led the nonprofit to reach organic growth. She also reveals key insights to help dismantle the fear around posting and foster a genuine advocacy culture. Struggling to encourage team sharing or brand authenticity? This episode outlines a practical roadmap for building an effective, authentic employee advocacy program, no large budgets required.

Resources:

Book a call to discover how employee advocacy can benefit your team.

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.

Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

What happens when every employee acts like an influencer? Megan Batterbury from incident.io shares the exact tactics their talent team used to spike web traffic and reach niche candidates without a formal employee advocacy program.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐜𝐤𝐬 𝐮𝐩?

Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here.

Megan is the Senior Talent Operations Specialist at incident.io, where she manages employer branding and recruitment operations for one of the most active social media teams today.

In this episode, Megan breaks down the incident.io philosophy of being loud on the internet. You'll learn how they use internal Slack signal boosting channels to drive engagement, why they prefer unpolished content over glossy corporate videos, and how their talent team's LinkedIn activity caused a massive spike in website traffic and job applications. If you’re looking to build a high-impact advocacy culture that feels authentic rather than forced, this conversation is essential listening.

Resources:

Book a call to discover how employee advocacy can benefit your team.

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.

​
Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!