"Know Thyself": It’s a popular proverb, but very few of us actually explore the dark depths of our inner selves.

But maybe if we understood ourselves better, we’d be better business leaders. And maybe our businesses would be better places to work — and maybe, even, more profitable.

I’m talking with Nate Sheen, because he’s been on that journey of figuring himself out — as a business leader and as a brand. And his personal insights have made his company a stronger and healthier organization.

Nate Sheen is the founder and president of Astoria IT Solutions, an Ohio-based provider that delivers cutting-edge security solutions and managed services. Nate also serves as the President-elect of the Alliance Rotary Club and the President of his local Habitat for Humanity Board.

The Cyber Biz Speakeasy is hosted by Bill Kerschbaum, fractional CMO and owner of⁠⁠⁠⁠⁠⁠⁠⁠Good Gnus Marketing⁠⁠⁠⁠⁠⁠⁠⁠.

Theme music: "Ad Lib Baby" by Richard Bodgers

It happens time after time: a founder has a revolutionary product that’s going to disrupt the marketplace. Full of vim and vigor, they dive into product development, then launch it with a big marketing campaign.

Weeks go by, then months. Maybe you get a couple sales, but your marketing doesn’t bring in the leads you need. Is it bad marketing? Maybe. But maybe something else is going on, too.

Today’s guest helps cybersecurity founders figure out how to develop successful go-to-market strategies for their innovative products.

Ayman Elsawah has been a Fractional CISO to scale-ups, including brands like Justworks, Casper, and Masterclass. He also teaches and coaches CISOs how to launch and grow a fractional business and advises companies with their GTM strategies. He's deeply into coffee (talk single origin with him any day) and is a beekeeper.

The Cyber Biz Speakeasy is hosted by Bill Kerschbaum, fractional CMO and owner of⁠⁠⁠⁠⁠⁠⁠Good Gnus Marketing⁠⁠⁠⁠⁠⁠⁠.

Theme music: "Ad Lib Baby" by Richard Bodgers

AI has arrived, and any cyber company that isn’t building it into their platform now has to be able to justify their reasons for not using it.

But AI is still new enough that many cybersecurity companies haven’t fully considered the implications of using AI in their products and services. Not only are there the questions of hallucinations and quality, but there’s also issues related to ethics, corporate responsibility, and even the definition of AI.

If your cybersecurity company has leaped into the deep end of the pool without testing the waters first, you could be surprised to find sharks below the surface.

I’ve invited Gayle Gorvet to help us think through some of the legal and ethical issues of cybersecurity and AI.

Gayle is the CEO and Managing Partner of GGorvett Consulting LLC, where she advises clients on cybersecurity and AI governance.

The Cyber Biz Speakeasy is hosted by Bill Kerschbaum, fractional CMO and owner of⁠⁠⁠⁠⁠⁠Good Gnus Marketing⁠⁠⁠⁠⁠⁠.

Theme music: "Ad Lib Baby" by Richard Bodgers