While most brands are chasing tomorrow’s sales, Chris Hoyle, Chief Marketing Officer of Simple Modern, focuses on driving brand connections and loyalty through generosity.

If you don’t know this brand, you should:

>Their purpose in the crowded drink-ware and consumer goods space is clear: “We exist to give generously.”

>On their website it even says “generous prices” - meaning affordability

>Chris even shares a story about “generous laughter” – LOVE IT, never heard those two words together before

In this episode, we cover the difference between growing the brand and growing the business.

💥 What a 40oz tumbler taught Chris about agility, timing, trends, and trust

🧠 Why “users” and “ROAS” don’t tell the whole story

👏 The power of giving credit and recognition to employees

🎯 Why in a tie, you win on brand

“Everyone wants to just ‘let the data speak.’ But data without a question is just noise.”

Right?

AI seems to be taking over a lot of our “mind share” these days. So I decided to sit down with an expert, Mike Lukianoff, CEO of Signal Flare AI, to get down to the brass tacts.

I could have talked with Mike for hours about this stuff! Here are just a few of my favorite quotables from this episode:

📊 “Letting the data ‘tell you’ is like asking a calculator to write your business plan.”

🧠 “Nobody knows you’re doing your job until you’re not.” (Describing his offensive lineman mindset and leadership behind the scenes.)

💡 “I got the right answer to the wrong question. That’s a type three error in statistics, and it’s happening everywhere with AI.”

From offensive lineman to entrepreneur, Mike shares what it means to do the work no one sees and why asking better questions might just be the most human thing we can do.

What if the right jacket didn’t just fit, but helped you own your seat at the table?

In this week’s episode of The Business of Joy, I sat down IN PERSON 🎥 in New York City with fashion icon and entrepreneur Nina McLemore, founder of the brand worn by senators, CEOs, and powerhouse women across America.

Her mission?


To design clothing for professional women that commands respect, radiates confidence, and helps level the playing field, without sacrificing color, comfort, or quality.

We talked about:


✔️ Growing up in Mississippi with a legacy of strong Southern women


✔️ Taking the leap from department store buyer to founder


✔️ Building a brand for women who belong at the table


✔️ Why color isn’t just aesthetic, it’s power


And before you ask, YES, I’m proudly wearing one of her jackets in this episode 💙 Plus, I have many, many more that I wear ALL THE TIME! Check out her site here: ninamclemore.com

#BusinessOfJoy #NinaMcLemore #WomenInBusiness #Entrepreneurship #ApparelIndustry #Leadership #LevelThePlayingField