Here's something very different from my usual stuff.

Here’s something I wrote for myself to help me ‘work out life’.

It helped me.

Maybe it can help you too.

I cover:

• The role of pain and suffering in life. How do I remove them? Should I remove them?
• How can I balance ambition with contentment? Striving with settling? Journey and destination?
• How can I balance work, productivity, time and money, to give me a ‘good life’.
• When I strip back the work I do, who am I?
• Do I use busyness and work as a distraction from the question of what I actually want to do with my life?
• What are the elements of a ‘good life’, and how do I get more of them?

In this episode, I explore how Jesse from Bloom Allied Health consistently converts short-term trial clients into loyal, long-term customers, sharing her proven strategies to double client conversion rates.

5 things you’ll learn in this episode:
- How Jesse consistently converts 30–50% of trial sessions into long-term paying clients—double the industry average.
- Three practical strategies to effectively turn short-term or trial clients into committed, long-term customers.
- Why shifting your client’s motivation from external referrals to internal goals dramatically boosts retention.
- The importance of offering flexible, affordable entry points to build client commitment without compromising premium services.
- How Jesse built an award-nominated business while balancing motherhood, lecturing, and research commitments.

Your action steps:
- Set clear expectations from day one that short-term sessions are just the beginning of a long-term journey.
- Ask deeper questions to uncover your client's real, personal motivations for engaging with your service.
- Provide financially accessible options that allow clients to remain involved beyond their initial sessions.
- Use future-focused language consistently to shift your client’s perspective toward ongoing commitment.
- Automate and systemise key business processes now to create freedom and flexibility in your future.

Listen now on The Business of Fitness Podcast: podfollow.com/the-business-of-fitness-podcast

In this episode, I explore how Grant Hancock built a thriving fitness business with a 167-person waiting list by uniquely positioning his services, overcoming burnout, and balancing growth with life priorities.

5 things you’ll learn:
- How Grant created overwhelming demand in a regional location with minimal competition.
- The hidden downsides of rapid business growth—and how to handle them.
- Practical strategies to use scarcity ethically in your business to boost demand.
- How Grant transitioned from burnout to a balanced business model that supports his lifestyle.
- The power of defining a niche to become a market leader, even in competitive industries.

Your action steps:
- Clearly define your ideal client and position your services uniquely to meet their needs.
- Regularly assess your pricing and adjust based on market demand rather than guilt or undervaluing your services.
- Implement a waiting list management system that regularly engages your audience through valuable content.
- Focus on building your business to fit your ideal lifestyle rather than letting growth control your personal time.
- Prioritise your wellbeing by creating non-negotiable boundaries around work hours and personal activities.

Listen now on The Business of Fitness Podcast: podfollow.com/the-business-of-fitness-podcast