In this audio only episode, we covered a lot of different topics - it was essentially 2 podcast episodes in one as Mel and I had a chat.

* What Claude and AI watermarking is and what to do now that AI watermarking could mean lower reach in the social media algorithms

* The AI race to create superintelligence and why it is extremely worrying as there is a concentration of powerful in a handful of companies whose telling themselves they are the good guys but who shown historically to not be and whose revenue and power is getting towards exceeding governments.

* Plus how they are using distractions such immigration, cost of living etc to distract us so we are not focused on fighting against the fast advancement of AI and electing the leaders who will control those in control of AI

* AI Safety, self-replication and the unintended consequences that are coming straight from the mouth of the guy who was the forecaster for chatGPT.

* How social media weaponized our attention spans and how AI could weaponize connection

* Why connection and communication skills are the most powerful as AI commoditises information and how I am focusing on improving them every single day over trying to just learn more “information”. After all what good is an transformational story without the skills to communicate it in a way that connects and transforms

* Why you no longer have the pressure of being the “expert” and how that helps relieve the imposter syndrome pressure

* What I am still using AI for to make my content, programs and offers better

* At the end we talked about my 2 viral posts of the week and the marketing lesson that they enforced for me

This week, after spending hours untangling my accounts from a Google subscription, and after having a very interesting interaction with Claude support, and listening to an AI forecaster talk about where this technology is heading, I found myself asking a bunch of much bigger questions including if AI eventually has access to all the information, what makes YOU valuable for someone to buy from you?

In this episode, I unpack the uncomfortable questions I've been thinking about and why I don't think the answer is to run away from AI.

In this conversation, we explore:

🤖 What happens when AI becomes smarter than the smartest humans?

🛏️ Why Claude literally told me to go to bed—and why that made me question how much control we should give AI 😂

🧠 What an AI forecaster said about the speed at which AI development could happen

⚡ Why I think we're potentially looking at something very different from a gradual “AI takes one job at a time” scenario

💧 The enormous power and water requirements behind AI—and the bigger question of who regulates it

👀 Why I'm increasingly uncomfortable with the people currently controlling the most powerful AI systems

📚 Why information is becoming a commodity

💡 The implications for coaches, consultants, creators and course sellers

🎓 Why I think the traditional course model is going to have to evolve

🗣️ Why your voice, personality, perspective and lived experience may become more valuable—not less

❤️ Why human connection could become one of the biggest competitive advantages in an AI world

🎤 Why I believe live conversations and real-time interaction are going to matter more

🧩 How I'm using AI as an ideation and organisation tool without allowing it to replace my voice

💰 Why I think relationship-based selling becomes even more important as AI advances

🔄 Why we need to stop chasing every new AI model and get clear on what we actually need AI to do for us

One question I want you to think about:

If AI can give people all the information they need, what are you uniquely bringing to the table?

Because maybe the future isn't about becoming better at producing information.

Maybe it's about becoming better at creating transformation, connection and experiences.

And honestly?

I think that's a much more exciting future.

🎧Listen to the full conversation above and let me know what you think.

I don't have all the answers.

But I think this is a conversation we need to be having.