This week, after spending hours untangling my accounts from a Google subscription, and after having a very interesting interaction with Claude support, and listening to an AI forecaster talk about where this technology is heading, I found myself asking a bunch of much bigger questions including if AI eventually has access to all the information, what makes YOU valuable for someone to buy from you?

In this episode, I unpack the uncomfortable questions I've been thinking about and why I don't think the answer is to run away from AI.

In this conversation, we explore:

🤖 What happens when AI becomes smarter than the smartest humans?

🛏️ Why Claude literally told me to go to bed—and why that made me question how much control we should give AI 😂

🧠 What an AI forecaster said about the speed at which AI development could happen

⚡ Why I think we're potentially looking at something very different from a gradual “AI takes one job at a time” scenario

💧 The enormous power and water requirements behind AI—and the bigger question of who regulates it

👀 Why I'm increasingly uncomfortable with the people currently controlling the most powerful AI systems

📚 Why information is becoming a commodity

💡 The implications for coaches, consultants, creators and course sellers

🎓 Why I think the traditional course model is going to have to evolve

🗣️ Why your voice, personality, perspective and lived experience may become more valuable—not less

❤️ Why human connection could become one of the biggest competitive advantages in an AI world

🎤 Why I believe live conversations and real-time interaction are going to matter more

🧩 How I'm using AI as an ideation and organisation tool without allowing it to replace my voice

💰 Why I think relationship-based selling becomes even more important as AI advances

🔄 Why we need to stop chasing every new AI model and get clear on what we actually need AI to do for us

One question I want you to think about:

If AI can give people all the information they need, what are you uniquely bringing to the table?

Because maybe the future isn't about becoming better at producing information.

Maybe it's about becoming better at creating transformation, connection and experiences.

And honestly?

I think that's a much more exciting future.

🎧Listen to the full conversation above and let me know what you think.

I don't have all the answers.

But I think this is a conversation we need to be having.