The $10 Million Question: Are You Engineering Your Agency’s True Value — or Just Earning a Living?
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The $10 Million Question: Are You Engineering Your Agency’s True Value — or Just Earning a Living?
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Most agency owners are asking the wrong question.
They’re stuck on “What’s my agency worth today?”
But the real question — the $10 million question — is this:
Are you deliberately engineering its value… or just hoping for the best?
In this hard-hitting solo episode, Michael Jans throws open the strategic vault and lets you in on the 12 critical levers that drive value — not someday, but right now.
You’ll discover:
✅ Why two nearly identical agencies can sell for 4X… or 13X — and what makes the difference ✅ The silent killer of valuation: being indispensable ✅ How to quickly pinpoint your agency’s strengths and value traps with the 3-Minute Valuation Scorecard ✅ The 3 Growth Models that quietly separate scalable businesses from burnout-prone shops ✅ What today’s smartest acquirers really want (and how to make sure you have it)
If you’re building a business for income and asset value — this one’s required listening.
Whether you're 24 months from selling, or just want the freedom to choose your path — this episode could reframe your future.
👉 Listen now. Reclaim your power. And start engineering the future you actually want.
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