Authentic connections close deals; AI enhances marketing without replacing personal interaction; influencer partnerships thrive on genuine engagement, not just vanity metrics.

Joshua Kopac, founder of the digital marketing agency Be Kept Up, is a digital strategist specializing in affiliate-driven growth. He focuses on delivering measurable and sustainable results through targeted and genuine marketing that builds engaged audiences. Kopac emphasizes smart scaling and strategic systems over simply chasing clicks.

Josh shares his unique journey as a one-man army leveraging AI for lead generation and reporting, and offers candid advice for brands and influencers on how to build meaningful partnerships in an increasingly automated world.

In this conversation, you’ll learn:

• Is Now the Best or Worst Time to Hire Influencers?
• The Business Implications of Influencer Specialization
• Concerns Over Authenticity in the Age of AI
• Integrating AI in Lead Generation and Sales
• The Role of AI in Content Creation and Marketing
• AI’s Customization Capabilities and Implications for Marketing
• Lead Generation Platforms and Tactics

Takeaways:
1. Authenticity beats automation
2. Leverage AI—but stay personal
3. Dig deeper than vanity metric

Connect with Joshua Kopac:
Website: https://www.bekeptup.com/
LinkedIn: https://www.linkedin.com/in/joshuakopac/


Timestamps:
00:00 AI-Generated Content Concerns

04:55 Targeted Outreach vs. Mass Messaging

07:49 AI's Impact on Content Creation

12:04 AI-Driven Advertising Network

15:23 "Overwhelmed by LinkedIn Messages"

18:09 Future of Content in AI Era

22:05 Evaluating Sponsorship Deal Value

24:04 Influencer's Key: Track Conversions

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