Talk to Investors As if They Were Already Partners

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

First-time founders often spend their pitch time selling their product.

This fails as it doesn’t focus on the other elements of the business the investor needs to know, such as the team, the market, the competition, and more.

It treats the investor as a customer.

They are not buying the product; they’re buying a part of the company

Instead of selling, try treating the investor as a partner.

This approach positions the investor as a collaborator.

Start by telling the investor your story.

Engage the investor by showing where you are with the business.

Show why this business matters and is making a difference.

Highlight your progress with customers.

Talk about the challenges with the competition.

Invite them to join the effort.

It’s important to build a connection with the investor.

Selling is transactional.

Partnering is collaborative.

Treat the investor as if they were already a partner in the business.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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