"Send us a text to ask the next guest your questions"

Welcome back to So That’s What I Do — the podcast where we speak to business owners from all walks of life.

Today’s guest is Andy Shearman, the founder of Liquid Mist — not your average vape shop. Inspired by a love for vintage style and frustration with bland customer service, Andy created a Peaky Blinders-inspired customer experience where customers can mix bespoke flavours, grab a coffee, and feel like part of a community.

Facebook Link - https://www.facebook.com/groups/28574...

🗣️In this episode, Andy shares how:

He started from a £500 car boot stall with a mate
Turned lockdown obstacles into opportunities
Built one of the UK’s first refillable vape schemes
Created a bar-style vape store that doubles as a local hangout
Plans to scale across the country without losing the magic

🧠 Key Learnings:

The power of immersive customer experience
How to build community-first retail
Why standing out is about authenticity, not gimmicks
Sustainability as a sales advantage
Believing in your product is non-negotiable

📍 Whether you're a business owner, aspiring entrepreneur, or just someone who loves a good story — this one’s for you.

👇 Know someone with a brilliant small business? Tag them — we might feature them next!

#BusinessPodcast #EntrepreneurStories #LiquidMist #SoThatsWhatIDo

Why Liquid Mist Isn’t Your Typical Vape Shop — And That’s the Point - Andy's Story

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"Send us a text to ask the next guest your questions"

What does it take to go from racing on the track to becoming the mechanic other garages call when they’re stumped? In this episode, we sit down with Rich Hua, the man behind King’s Garage — a name synonymous with precision repairs and mechanical expertise.

🚀 Highlights & Key Learnings:

• How it All Started: The pivotal moment that led Rich from the racetrack to opening King’s Garage.
• The Toughest Repairs: Why other garages call him for the jobs they can’t solve — and what he looks for that others miss.
• The Mindset Shift: How years of racing taught Rich to approach mechanical problems with patience and precision.
• Building a Reputation: The story behind why some customers travel thousands of miles just to have Rich work on their bikes.
• Life Lessons: The best piece of advice Rich has for anyone looking to turn a passion into a business.

💡 Key Takeaway: It’s not just about fixing bikes — it’s about building trust, staying hands-on, and constantly pushing the limits of what you can do.

👉 Tune in for Rich’s full story and more insights on passion, precision, and going the distance in business.

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"Send us a text to ask the next guest your questions"

What started as a casual chilli cook-off quickly turned into a full-blown hot sauce brand — and nearly burned down the kitchen in the process. 🌶️🔥

In this episode of So That’s What I Do, I sit down with Colin Ledsom, the man behind Ledders Extreme, a UK-based hot sauce brand that’s been setting tongues (and social media feeds) on fire. From his first accidental batch to the creation of the infamous Reaper’s Revenge, Colin shares the ups, downs, and downright spicy moments of building a brand from scratch — with no business plan, no budget, and nothing but raw passion.

💥 Watch to discover:

- The no-BS attitude that’s defined Ledders Extreme from day one
- How a simple cook-off sparked a hot sauce cult classic
- How to use his sauces in Everyday Cooking
- The unexpected challenges of selling heat to strangers
- Why Colin’s brand is more about boldness than just spice
- The product that had customers in tears (literally)
- How he turned a hobby into a brand people can’t forget
- Why being memorable matters more than being the hottest

🔗 Follow Ledders Extreme: https://www.facebook.com/profile.php?id=61573518145399

🎧 Watch to the full episode: https://youtu.be/N2YCOAo7d3A

Hashtags: #HotSauceStory #Entrepreneurship #LeddersExtreme #SmallBusiness #PodcastClips #SoThatsWhatIDo

Support the show

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"Send us a text to ask the next guest your questions"

In 1998, Nintendo needed a logo that would define the Pokémon brand for generations to come — and they turned to Chris Maple. But despite creating one of the most recognizable logos in gaming history, Chris’s name was left out of the narrative.

In this episode of So That’s What I Do, Chris shares the inside story of how he developed the Pokémon logo, the intense creative process behind its iconic blue and yellow design, and the emotional toll of seeing his work go global without proper credit.

💥 What You’ll Discover:

• How Chris Maple was approached to create the Pokémon logo in a high-pressure, low-budget environment
  
  
  
• The secret behind the logo’s hook-claw typography — and how it connects to Pokémon battles
  
  
  
• Why the second version of the logo became the permanent one — and what changed
  
  
  
• The role of Don James, Gail Tilden, and Vance Barr in shaping the brand’s Western identity
  
  
  

Why Chris has decided to speak up now, 25 years later, to set the record straight

Support the show

YouTube: https://www.youtube.com/channel/UCepC3295mDUuRH_vrErA1Ag

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