Welcome to the Sport Industry Podcast with Sally Corander, founder of the Sport Industry Forum. The Sport Industry Forum was established in Abu Dhabi, United Arab Emirates in 2016. The annual forum brings together influential sport business leaders to discuss the latest challenges relevant to the region.

During day 2 of Sport Industry Forum 2023, Chris McHardy, Head of Sport for Arabian Radio Network, welcomes Shaima al Husseini, Managing Director of Saudi Sports For All Federation.

The Saudi Sports for All Federation (SFA) is the main body responsible for developing community sports in the Kingdom and is mandated to achieve the Vision 2030 target of raising physical activity levels in Saudi Arabia.

Discussion Highlights:

• Achievements and developments at the Saudi Sports For All Federation (SFA)
• The importance of physical and mental health for the Kingdom and its relation to Vision 2030
• Esports in Saudi Arabia: Making physical activity attractive to gamers
• Opportunities for Women in Sports: Closing the gender gap respectfully
• Development of female leaders and role models in sports and leadership
• Creating awareness on the link between physical activity and mental health
• Integration of sustainability and ESG in SFA's programs
• Support Required from international and UAE companies

For more information, visit www.sportsforall.com.sa

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