Couverture de SEO F**king What - Get Found on Google, make money from your website

SEO F**king What - Get Found on Google, make money from your website

SEO F**king What - Get Found on Google, make money from your website

De : Nikki Pilkington
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 This podcast exists because you deserve better than the SEO bollocks currently being sold to you. Every week, I'll give you 10-15 minutes of straight talk about SEO. Practical advice that actually works for B2B websites trying to get found on Google/search and make money. The kind of stuff that's been proven over years, not dreamed up last Tuesday by some LinkedIn tosspot. Real SEO from someone who's been doing this since dial-up was considered fast. I'll tell you what works, what's complete nonsense, and which tactics will get your website buried faster than you can say "guaranteed first page rankings." I'm calling out the bullshitters. The agencies promising the world and delivering fuck all. The LinkedIn gooroos flogging courses about things that don't actually exist. The AI SEO "hacks" destroying perfectly good websites. The expensive tools you don't need. The "experts" who learned SEO from a YouTube video three months ago. If someone's talking bollocks about SEO, you'll hear about it here. More importantly, I'm telling you what to do instead. Every rant comes with actual, practical steps you can take. Real actions that get results, not theory that sounds clever but does bugger all for your rankings. "Do this, then do that, and you'll see movement." That's it. That's the format. You're running a B2B business or managing a B2B website. You've probably been burned by an SEO agency before. Maybe they took your money and delivered a fancy report full of words that meant absolutely nothing. Or they promised first page rankings and disappeared after six months of bugger all results. You're sick of reading blog posts that say nothing in 2000 words. You're tired of SEO "tips" that are either blindingly obvious or completely bizarre. You want someone to cut through the crap and tell you what actually matters for your business, not what works for some massive ecommerce site with a budget the size of a small country. You don't need a PhD in technical SEO. You need to know what's worth your time and what's complete bollocks. You need to know which tactics will actually bring in leads and which ones are just expensive ways to make yourself feel busy. That's what I'm here for. This isn't some sanitised, corporate-approved SEO podcast where everyone's lovely and we pretend all tactics are equally valid. They're not. Some are brilliant. Most are pointless. And some will actively fuck up your website while the "expert" who recommended them is off selling the same dodgy advice to the next poor sod. I swear. A lot. If that bothers you, there are plenty of other podcasts out there with hosts who never offend anyone. Go find them. They're very nice. They're also very boring. This also isn't a podcast that assumes you're stupid. You're not. You're just busy running a business and don't have time to decode the latest algorithm update or work out which SEO tactic is legitimate and which one's complete fantasy. Fifteen minutes. One topic. I'll tell you what's pissing me off this week in the SEO industry, why it matters to your website, and what you should actually do about it. Then I'm done. You can get back to running your business. New episodes drop weekly, because the SEO industry creates fresh bullshit faster than I can rant about it. Subscribe wherever you listen to podcasts so you don't miss the next time some gooroo invents a new problem to sell you the solution to. Welcome to SEO F**king What? Let's fix your website.Copyright 2026 Nikki Pilkington Economie Marketing et ventes
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    Épisodes
    • Don't Be Conned Into Paying For an AI Search Optimisation Audit FFS!

      Don't Be Conned Into Paying For an AI Search Optimisation Audit FFS!
      Feb 22 2026

      I got sent an AI search optimisation audit that cost a business thousands of pounds. It was beautifully presented, full of charts and graphs, and packed with confident recommendations about AI citations and ChatGPT visibility.

      It also missed a whole BUNCH of stuff.

      Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about: an audit that recommended deleting pages that were actively driving real traffic from Google — because a proprietary AI visibility tool said they weren't getting ChatGPT citations.

      I'll break down exactly why this kind of audit is dangerous, not just useless, and what the businesses being sold this stuff actually need to know.

      I cover what a real audit should include, why Google organic traffic still dwarfs AI referral traffic for most sites, and the red flags to watch for before you hand over your budget to someone flogging "proprietary AI search tools".

      If you've been pitched an AI search audit — or you're tempted — listen to this first.

      Chapters

      00:00 Introduction: Have you been had by an AI search audit?

      00:54 What happened: The audit I was sent

      01:43 What the audit missed — 462 errors, redirect chains, and more

      02:20 The analytics data they ignored: Google vs ChatGPT traffic

      03:42 The dangerous advice: deleting pages that were actually working

      05:00 Why this makes me so f&%king angry

      06:24 The fix: check your numbers

      08:17 Red flags to watch for before you pay for any AI SEO audit

      Mentioned in this episode:

      ICN Network
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      11 min
    • Your Competitors - SEO Geniuses? No. You're Just Sh*t At The Basics!

      Your Competitors - SEO Geniuses? No. You're Just Sh*t At The Basics!
      Feb 15 2026

      I'm sick of business owners coming to me convinced their competitors have some secret SEO strategy. They don't. You're just making it ridiculously easy for them to beat you by ignoring the fundamentals on your own website.

      Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about:

      1. The 7 most common ways you're sabotaging your own SEO (I guarantee at least three apply to you)
      2. Why your homepage title saying "Home" makes you invisible to Google
      3. How your 50-word service pages are getting destroyed by competitors who bothered to write 800 words
      4. The Google Business Profile mistakes that hand free visibility to everyone else
      5. Why your site loading slower than a wet weekend is killing your rankings
      6. A 30-minute self-audit you can do today to fix the obvious stuff

      The uncomfortable truth: Your competitor's website probably isn't that impressive. They've just done the basics - proper page titles, decent content, a filled-in Google Business Profile, and a site that actually works on mobile. That's it. No magic formula. Just competent execution of SEO fundamentals that you haven't got around to yet.

      I've been in SEO for over 30 years, and I help businesses make money from their websites by getting found in search. This episode is your wake-up call to stop stalking your competitors' websites and start fixing your own.

      Stop blaming your competitors. Fix your own shit first.

      Chapters / Timestamps

      00:00 - Introduction: The Real Reason You're Losing at SEO

      02:05 - Common SEO Mistakes Sabotaging Your Success

      02:28 - Mistake #1: Your Meta Titles Are Useless

      03:10 - Mistake #2: Your Service Pages Are Thinner Than an Over-Filtered Influencer

      04:00 - Mistake #3: You've Got No Internal Links

      04:40 - Mistake #4: Your Google Business Profile Is a Ghost Town

      05:20 - Mistake #5: Your Site Is Slower Than a Wet Weekend

      06:00 - Mistake #6: Your Mobile Experience Is Atrocious

      06:40 - Mistake #7: You've Got Broken Shit Everywhere

      07:20 - Why We Focus on Competitors Instead of Our Own Sites

      08:22 - How to Fix Your SEO Issues: The 30-Minute Self-Audit

      09:00 - Step 1: Check Your Page Titles

      09:40 - Step 2: Check the Words on Your Key Pages

      10:10 - Step 3: Click Every Link on Your Site

      10:40 - Step 4: Load Your Site on Your Phone

      11:00 - Step 5: Check Your Google Business Profile

      11:30 - Step 6: Look at Your Internal Links

      12:10 - Step 7: Search for Yourself on Google

      12:40 - Stop Looking Over the Fence

      13:47 - Final Thoughts and Actionable Steps

      If you want straight-talk SEO without the jargon, follow SEO F**king What.

      More episodes here:

      https://seofuckingwhatpodcast.co.uk/
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      16 min
    • Want good SEO? Stop Blogging Like it's a Diary FFS!

      Want good SEO? Stop Blogging Like it's a Diary FFS!
      Feb 8 2026

      Most businesses aren’t bad at blogging because they’re lazy.

      They’re bad at blogging because no one ever told them what blogs are actually for.

      Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about one of the biggest SEO mistakes I see every single week.

      Business blogs that read like diaries, newsletters, or internal updates… and then the owner wonders why Google ignores them.

      This is the episode your marketing agency probably won’t volunteer to send you.

      Because it explains why “blog regularly” was never enough, and how years of well-meaning content can actually f**k up your site instead of helping it.

      In this episode, I cover:

      Why most business blogs get no traffic at all

      Why Google can tell when you’re writing for yourself, not searchers

      The types of blog posts nobody is actually Googling

      How thin, self-serving content hurts your whole site

      What crawl budget is and why it matters

      How to choose blog topics people are genuinely searching for

      Why keyword research isn’t optional

      When to rewrite old posts and when to delete them

      Where company news should live if you still want to share it

      If you’ve been blogging for months or years and seeing nothing come from it, listen to this.

      If your blog is full of “exciting news”, “reflections”, or “a message from the CEO”, listen to this.

      And if you’re about to publish another post nobody asked for, definitely listen to this.

      Share this with whoever writes your blog.

      Share it with your marketing manager.

      Share it with anyone about to hit publish on “Reflections on a Wonderful Q1”.


      Chapters / Timestamps

      00:00 Why your blog isn’t content

      01:50 The diary blog problem

      03:50 How bad blogs hurt your whole site

      06:11 What to do instead

      07:20 Matching search intent

      08:05 Answering the actual question

      09:42 Audit, rewrite, or delete

      11:22 When company news is OK

      12:20 Final reality check


      If you want straight-talk SEO without the fluff, follow SEO F**king What.

      More episodes here:

      https://seofuckingwhatpodcast.co.uk/

      Mentioned in this episode:

      ICN Network
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      15 min
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