I'm sick of business owners coming to me convinced their competitors have some secret SEO strategy. They don't. You're just making it ridiculously easy for them to beat you by ignoring the fundamentals on your own website.

Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about:

1. The 7 most common ways you're sabotaging your own SEO (I guarantee at least three apply to you)
2. Why your homepage title saying "Home" makes you invisible to Google
3. How your 50-word service pages are getting destroyed by competitors who bothered to write 800 words
4. The Google Business Profile mistakes that hand free visibility to everyone else
5. Why your site loading slower than a wet weekend is killing your rankings
6. A 30-minute self-audit you can do today to fix the obvious stuff

The uncomfortable truth: Your competitor's website probably isn't that impressive. They've just done the basics - proper page titles, decent content, a filled-in Google Business Profile, and a site that actually works on mobile. That's it. No magic formula. Just competent execution of SEO fundamentals that you haven't got around to yet.

I've been in SEO for over 30 years, and I help businesses make money from their websites by getting found in search. This episode is your wake-up call to stop stalking your competitors' websites and start fixing your own.

Stop blaming your competitors. Fix your own shit first.

00:00 - Introduction: The Real Reason You're Losing at SEO

02:05 - Common SEO Mistakes Sabotaging Your Success

02:28 - Mistake #1: Your Meta Titles Are Useless

03:10 - Mistake #2: Your Service Pages Are Thinner Than an Over-Filtered Influencer

04:00 - Mistake #3: You've Got No Internal Links

04:40 - Mistake #4: Your Google Business Profile Is a Ghost Town

05:20 - Mistake #5: Your Site Is Slower Than a Wet Weekend

06:00 - Mistake #6: Your Mobile Experience Is Atrocious

06:40 - Mistake #7: You've Got Broken Shit Everywhere

07:20 - Why We Focus on Competitors Instead of Our Own Sites

08:22 - How to Fix Your SEO Issues: The 30-Minute Self-Audit

09:00 - Step 1: Check Your Page Titles

09:40 - Step 2: Check the Words on Your Key Pages

10:10 - Step 3: Click Every Link on Your Site

10:40 - Step 4: Load Your Site on Your Phone

11:00 - Step 5: Check Your Google Business Profile

11:30 - Step 6: Look at Your Internal Links

12:10 - Step 7: Search for Yourself on Google

12:40 - Stop Looking Over the Fence

13:47 - Final Thoughts and Actionable Steps

If you want straight-talk SEO without the jargon, follow SEO F**king What.

More episodes here:

https://seofuckingwhatpodcast.co.uk/