Most businesses aren’t bad at blogging because they’re lazy.

They’re bad at blogging because no one ever told them what blogs are actually for.

Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about one of the biggest SEO mistakes I see every single week.

Business blogs that read like diaries, newsletters, or internal updates… and then the owner wonders why Google ignores them.

This is the episode your marketing agency probably won’t volunteer to send you.

Because it explains why “blog regularly” was never enough, and how years of well-meaning content can actually f**k up your site instead of helping it.

In this episode, I cover:

Why most business blogs get no traffic at all

Why Google can tell when you’re writing for yourself, not searchers

The types of blog posts nobody is actually Googling

How thin, self-serving content hurts your whole site

What crawl budget is and why it matters

How to choose blog topics people are genuinely searching for

Why keyword research isn’t optional

When to rewrite old posts and when to delete them

Where company news should live if you still want to share it

If you’ve been blogging for months or years and seeing nothing come from it, listen to this.

If your blog is full of “exciting news”, “reflections”, or “a message from the CEO”, listen to this.

And if you’re about to publish another post nobody asked for, definitely listen to this.

Share this with whoever writes your blog.

Share it with your marketing manager.

Share it with anyone about to hit publish on “Reflections on a Wonderful Q1”.

00:00 Why your blog isn’t content

01:50 The diary blog problem

03:50 How bad blogs hurt your whole site

06:11 What to do instead

07:20 Matching search intent

08:05 Answering the actual question

09:42 Audit, rewrite, or delete

11:22 When company news is OK

12:20 Final reality check

If you want straight-talk SEO without the fluff, follow SEO F**king What.

More episodes here:

https://seofuckingwhatpodcast.co.uk/

Mentioned in this episode:

ICN Network