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S16 Ep47 [Epic Entrepreneurship] Unleashing the Power of Marketing for Your Official Launch Date
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Show Notes: Survival Mode Episode 47
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing practical advice and strategies for business success.
· Introduction to Step 12: Establishing Launch Date and Advertising.
· Discussion on the importance of setting achievable launch dates.
· Caution against relying on external factors like permits or contractors.
· Examples of unexpected delays and their impact on business operations.
· Emphasis on taking responsibility and proactively planning for contingencies.
· Insights into the challenges of marketing and advertising around uncertain launch dates.
· Importance of coordinating marketing efforts with the launch date.
· Discussion on the role of projections and contingency plans in marketing strategy.
· Highlighting the need for expert guidance and consultation in marketing decisions.
· Discussion on the entrepreneur's responsibility for both success and failure.
· Importance of taking responsibility for issues and providing excellent customer service.
· Emphasis on team recognition and credit-sharing for successes.

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