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S16 Ep46 [Entrepreneurial Excellence] Crafting a Compelling Launch Discount or Loyalty Perk
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Show Notes: Survival Mode Episode 46
· Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.
· Show theme: Providing practical advice and strategies for business success.
· Introduction to Step 12: Establishing Loyalty Perks and Launch Discounts.
· Analogy of birthing a business and the excitement of opening day.
· Discussion on the significance of launching a business and realizing its potential.
· Introduction to the importance of establishing loyalty perks and launch discounts.
· Discussion on the importance of offering loyalty perks to attract and retain customers.
· Examples of loyalty programs such as buy-one-get-one offers and loyalty cards.
· Emphasis on making offers appealing and relevant to customers' needs.
· Importance of making customers feel appreciated and special.
· Strategies for customer retention, including birthday offers and exclusive memberships.
· Discussion on the significance of creativity and making offers that resonate with customers.

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