Reconfiguring India's E-Commerce: Sujith Nair on Beckn Protocol and ONDC on India Innovates S1 E9
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Reconfiguring India's E-Commerce: Sujith Nair on Beckn Protocol and ONDC on India Innovates S1 E9
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In this insightful episode of 'India Innovates,' hosts Vaishnavi and Shrinath delve into the dynamic world of ONDC (Open Network for Digital Commerce) with Sujith Nair explaining the nuances and dynamics of the Beckn protocol that drives this. We explore how ONDC is set to transform India's e-commerce landscape by democratizing access, fostering inclusivity, and potentially redefining the economics of commerce. From enabling local Kirana stores to compete with giants to providing artisans with a platform to reach a global audience, ONDC's open standards promise a scalable and innovative future.
Tune in to understand the potential, challenges, and the expansive vision behind this groundbreaking initiative poised to become the next UPI of commerce.
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