Procore’s Melissa Heidmiller: Getting Internal Buy-In for Advocacy
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Procore’s Melissa Heidmiller: Getting Internal Buy-In for Advocacy
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In this episode, Melissa Heidmiller from Procore discusses the evolution of their employee advocacy program. From switching advocacy tools to starting onboarding again, she outlines the strategies that have led to measurable results.
Learn how Procore utilized its new employee advocacy platform and how it's connected advocacy to personal and professional development, encouraging employees to be active advocates on LinkedIn and beyond. Melissa also shares success stories, including how its annual conference, Groundbreak, drove massive engagement on social media, surpassing past years' results.
Key Topics Discussed:
- Building and scaling employee advocacy at Procore
- How to align employee advocacy with business goals
- Engaging employees through personal branding and career growth
- Using events like Groundbreak to boost employee social sharing
This episode is packed with actionable tips for anyone looking to build or refine an employee advocacy program.
Grab your free copy of Bradley Keenan's book Employee Advocacy: 101 Cheat Codes here.
#EmployeeAdvocacy #MarketingPodcast #BrandEngagement #EmployeeEngagement #SocialMediaMarketing #PersonalBranding
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