Technology may kick off the GenAI journey—but it’s your people who determine whether it actually works.

In this episode, Donovan Spronk and Brandon Eychaner (Deloitte Central Europe) are joined by Hella Steinbrecher, a Senior Manager in Organizational Transformation in Human Capital from Deloitte Germany, to explore what most GenAI strategies overlook: trust, culture, and change management. From building workforce buy-in to measuring adoption KPIs, Hella shares hard-won lessons from large-scale GenAI transformations where people-first thinking made all the difference.

Whether you’re a C-suite leader or managing a transformation team, this conversation will challenge how you think about GenAI and give you the tools to lead it better.

• Why GenAI adoption fails without trust

• How to embed change management from day one

• What metrics really matter in people-led transformation

• The overlooked role of middle management

• How to build a culture that embraces AI—not fears it

Forget the tech-first mindset—this is the GenAI playbook every leader needs.

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