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In this solo episode, Jim shares his perspective on the Pro Farmer Crop Tour, crop yield estimates, and how farmers can cut through the “black box” of USDA reports. Drawing on his 2020 scout experience, he recounts fields that ranged from 300-bushel corn in Illinois to derecho-flattened zeros in Iowa—showing the extremes of U.S. agriculture.

Along the way, Jim addresses common criticisms of the tour (trespassing, cherry-picking fields), explains why transparency matters, and connects the lessons to everyday farming and business decisions.

The bigger theme: in agriculture and in life, information is king, but action is the edge.

👉 Listen for insights on the Crop Tour, yield projections, and decision-making in today’s information-heavy farm economy.

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Every business has a “70%” — the single biggest cost or effort that quietly drives success or failure. In pig production, that 70% is feed. It’s not flashy, it’s not exciting, but it makes or breaks profitability.

In this solo episode, Jim Smith shares why focusing on the fundamentals often delivers bigger results than chasing the newest, shiniest ideas. Drawing on decades of swine nutrition experience and a recent cost analysis, he shows how small improvements in the largest expense category — whether it’s feed in agriculture or something else in your own business — can lead to major gains.

From feed budgets and efficiency to broader lessons about avoiding distractions, Jim asks the question: What’s your 70%, and are you giving it the attention it deserves?

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For our 50th episode, we’re not pulling any punches.

Jim sits down with Jerod McDaniel, a farmer, cattleman, and unapologetic contrarian from Texhoma, Oklahoma, who’s made a name for himself by doing what most in agriculture won’t: calling out the broken systems, the lazy thinking, and the comfortable lies.

Jerod took over his family’s operation at 18 and has spent the last three decades doing things differently because the mainstream often gets it wrong. From planting low-pop corn in the dust-blown Oklahoma Panhandle to challenging the way we manage herds (and people), Jerod brings real-world wisdom and the kind of honesty that makes people squirm and think.

In this episode:

• Why he thinks most ag narratives are theater and how to spot the lies
• How learning by failure built his bullshit radar
• What cattle management taught him about human behavior during COVID
• The problem with breeding for docility livestock and in society
• How he raises kids who can think, act, and challenge the status quo

This isn’t just a conversation. It’s a wake-up call wrapped in cowboy grit.

If you’re tired of corporate-sanitized ag talk, this is the one you’ve been waiting for.