What happens when a podcast becomes a movement? In this special solo episode, PR LIKE A BOSS! host Patz shares the story behind the PR LIKE A BOSS! Insiders Collective, a global focus group designed to change the way brands listen, launch and connect. After over 30 episodes with fearless founders, PR experts, journalists and brand-builders, one thing became clear: brands are still missing the mark because they’re not listening to the right voices. Not vanity metrics. Not filtered feedback. But real insight from real women.

That’s exactly what the Insiders Collective is here to deliver - Split by country and rooted in community, the Collective brings together smart, opinionated, diverse women to test products, share honest feedback, and help shape the PR, social and marketing campaigns of the future. This isn’t a sample club. It’s a strategy shift, powered by people.

In this episode, Patz shares:

• Why she created the PR LIKE A BOSS! Insiders Collective
• What brands get wrong when they skip the feedback loop
• The importance of regional nuance in a global market
• How listeners can join the movement
• And the women who inspired it all

1. Jo Jones: Beauty PR legend & clarity queen
2. Reshmi Bennett: Cake boss with a no-BS brand brain
3. Really Ree: Beauty blogger turned founder of REESON
4. Ateh Jewel: Multi award winning journalist, broadcaster, producer, director, influencer, diversity advocate and entrepreneur.
5. Jane Cunningham: The original British Beauty Blogger
6. Victoria Woodhall: Wellness editor with global insight
7. Laura Dowling: Pharmacist & founder of FabÜ
8. Lan Nguyen-Grealis: Makeup artist, author, British Beauty Council change-maker
9. Donna Francis: Journalist & advocate for positive aging and real representation
10. Ruth Crilly: Model-turned-beauty blogger-turned-author; a testament to strategic reinvention.

🎧 This episode is a must-listen.

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