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Meme Team

Meme Team

De : Sonia Baschez and Amanda Natividad
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We discuss the marketing behind viral moments. Hosted by Sonia Baschez and Amanda Natividad.Sonia Baschez and Amanda Natividad
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    Épisodes
    • Tom Cruise's Legacy Marketing; Duolingo's "Comeback"; All-American Rejects House Party Tour
      May 22 2025

      Bonus episode! You're welcome, teamsters.

      • Is Tom Cruise the last movie star and... one of the best marketers? (Hear us out.)
      • Duolingo purges its TikTok and Instagram and comes back... with a bizarre video. (Presumably to win us back after its AI-first disaster.)
      • All-American Rejects playing in your backyard. (We wish.)


      Follow us:

      Sonia Baschez (@soniabaschez): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠⁠

      Amanda Natividad (@amandanat): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠


      Sonia's consulting firm: bendgrowth.co

      Amanda and her newsletter: amandanat.com

      Meme Team: memeteampodcast.com

      Afficher plus Afficher moins
      25 min
    • Sesame Street and Netflix; Uber's bus (but it's not a bus); HBO drops the "Max"; AI chatbots
      May 21 2025

      On the Meme Team podcast, we talk about the logic behind virality. Because marketing isn’t just logic — it’s culture… and this podcast decodes both.

      • Sesame Street is now available on Netflix (but still on PBS!)
      • Uber's route share announcement gets bungled (it's really not a bus!)
      • HBO finally drops the "Max" (it's cleaner)
      • Is everything going to become an AI chatbot?


      Follow us:

      Sonia Baschez (@soniabaschez): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠⁠

      Amanda Natividad (@amandanat): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠


      More about Sonia's consulting firm: https://www.bendgrowth.co/


      More about Amanda and her newsletter:

      https://amandanat.com/

      Afficher plus Afficher moins
      34 min
    • Apple and Bono (ugh); Skechers' Billion-Dollar Acquisition; Final Destination; Pope Leo XIV
      May 15 2025

      Marketing isn't just logic — it's culture. The Meme Team podcast decodes both. Let's goooo!

      • Apple Vision Pro and Bono (it's like they're trying to make 'fetch' happen)
      • Skechers doubled down on this one audience segment — and got to a $9.4 billion valuation
      • Final Destination's brilliant guerilla marketing (but if I see a truck with logs on the freeway, I am taking the next exit)
      • Pope Leo XIV (is this America's big marketing opportunity?)


      Follow us:

      Sonia Baschez (@soniabaschez): ⁠LinkedIn⁠ and ⁠Twitter/X⁠

      Amanda Natividad (@amandanat): ⁠LinkedIn⁠ and ⁠Twitter/X


      More about Sonia's consulting firm: https://www.bendgrowth.co/


      More about Amanda and her newsletter:

      https://amandanat.com/

      Afficher plus Afficher moins
      31 min

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