Épisodes

  • Episode 40: Empowering Women and Students in Tech (Guest: Dr. Sirisha Kuchimanchi)
    May 28 2024

    Are you passionate about advancing women and students in technology and manufacturing?

    If so, join us for this episode of the MFG eCommerce Success show where Dr. Sirisha Kuchimanchi will share her work helping to Empowering Women & Students in Tech and manufacturing.

    Dr. Sirisha Kuchimanchi is a semiconductor industry leader with nearly 20 years of experience in engineering, manufacturing, development, and quality at Texas Instruments. An IEEE Senior Member and holder of a Ph.D. from Carnegie Mellon University, Sirisha has made significant strides in engaging with global customers and enhancing customer perception in the semiconductor industry.

    As the founder and principal of Sahita Technologies, Dr. Kuchimanchi is dedicated to modernizing semiconductor programs and fostering industry-academia collaborations. Her work includes consulting on manufacturing, quality, and workforce development.

    Dr. Kuchimanchi also produces a top 30% Spotify podcast and hosts a live radio talk show aimed at empowering women and fostering financial and career growth.

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    Dr. Sirisha Kuchimanchi - https://www.linkedin.com/in/sirishakuchimanchi/

    Sahita Technologies - https://www.linkedin.com/company/sahitatech/

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    B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/

    Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
    - Dominate Search https://b2btail.com/dominate-search/
    - eCommerce Checklist https://b2btail.com/ecommerce-checklist/
    - Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/

    Follow Curt and B2Btail:
    LinkedIn https://www.linkedin.com/in/curtander...
    Twitter https://twitter.com/B2Btail
    YouTube: https://www.youtube.com/@b2btail363

    Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/

    Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/


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    51 min
  • Episode 39: Building Customer Loyalty with eCommerce (Guest: Kris Harrington)
    May 22 2024

    Join us for this MFG eCommerce Success show where we will be talking with Kris Harrington, President & Co-Founder, GenAlpha Technologies, about building customer loyalty with eCommerce.

    Kris Harrington founded GenAlpha Technologies after her experience operating in the heavy equipment sector showed her there was a need for better digital ecommerce solutions for equipment manufacturers. Kris and the GenAlpha team developed Equip 360 which helps manufacturers give their customers robust digital self-service options.

    GenAlpha Technologies partners with original equipment manufacturers and aftermarket organizations to support their digital commerce journey. GenAlpha offers an eCommerce solution, with digital 2D and 3D interactive parts catalogs, RMA, Warranty, and Product Configurator tools, Equip360 supports all aspects of equipment support and maintenance.

    Fired up to learn more?

    Same here!

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    Kris Harrington - https://www.linkedin.com/in/kristinaharrington/

    GenAlpha Technologies - https://www.genalpha.com/

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    B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/

    Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
    - Dominate Search https://b2btail.com/dominate-search/
    - eCommerce Checklist https://b2btail.com/ecommerce-checklist/
    - Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/

    Follow Curt and B2Btail:
    LinkedIn https://www.linkedin.com/in/curtander...
    Twitter https://twitter.com/B2Btail
    YouTube: https://www.youtube.com/@b2btail363

    Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/

    Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/


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    59 min
  • Episode 38: Turning Manufacturing Website Visitors into Customers (Guest: Nelson Bruton)
    May 20 2024

    Are you struggling to convert your manufacturing website visitors into customers?

    If so, join us for this episode of the MFG eCommerce Success show featuring Nelson Bruton, President, Interchanges, who will unveil effective strategies for turning manufacturing website visitors into loyal customers.

    Nelson will share his thoughts on how traditional marketing tactics fall short and how digital transformation can revitalize your approach.

    Nelson brings over 18 years of experience helping B2B manufacturers skyrocket their online engagement and conversions. His tenure at Interchanges has been marked by crafting bespoke digital marketing strategies that double online quote requests within the first month.

    As President of Interchanges, Nelson has led his team to refine a powerful formula that enhances digital presence while driving substantial business growth for manufacturers. His approach pivots on using cutting-edge technology and innovative methods to bridge the gap between traditional marketing and modern needs.

    We will discuss some of the key components of a successful digital marketing strategy and how to implement them to see immediate results. These insights are particularly valuable for manufacturers looking to boost their online sales and overall market footprint.

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    Nelson Bruton - https://www.linkedin.com/in/nelson-bruton/

    Interchanges - https://www.interchanges.com/

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    B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/

    Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
    - Dominate Search https://b2btail.com/dominate-search/
    - eCommerce Checklist https://b2btail.com/ecommerce-checklist/
    - Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/

    Follow Curt and B2Btail:
    LinkedIn https://www.linkedin.com/in/curtander...
    Twitter https://twitter.com/B2Btail
    YouTube: https://www.youtube.com/@b2btail363

    Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/

    Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/


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    47 min
  • Episode 37: SEO for Manufacturers (Guests: Donny Kemick, Holly P. Jobe, Joshua Curcio, and Zachary Ware)
    May 15 2024

    Are you interested in learning about SEO for manufacturers from the experts at protocol 80?

    Join Donny Kemick, Holly P. Jobe, Joshua Curcio, and Zachary Ware, MBA as we discuss up-to-date SEO tips for manufacturers.

    protocol 80, Inc. is an exceptional inbound marketing agency, consistently delivering outstanding results for their B2B clientele in the digital realm. They're your trusted partner throughout the entire inbound marketing process, from drawing in new visitors to delighting existing customers. Notably, they hold the prestigious titles of Google Partners and HubSpot Gold Partner Agency, with their team boasting HubSpot and inbound marketing certifications. Specializing in manufacturing marketing and other B2B strategies, protocol 80 is all about ensuring their clients' success, firmly believing that their own triumph is intertwined with the achievements of those they serve.

    Fired up to learn more?

    Same here!

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    Donny Kemick - https://www.linkedin.com/in/donnykemick/

    Holly P. Jobe - https://www.linkedin.com/in/holly-p-jobe/

    Joshua Curcio - https://www.linkedin.com/in/joshuacurcio/

    Zachary Ware - https://www.linkedin.com/in/zacharyware/

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    B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/

    Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
    - Dominate Search https://b2btail.com/dominate-search/
    - eCommerce Checklist https://b2btail.com/ecommerce-checklist/
    - Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/

    Follow Curt and B2Btail:
    LinkedIn https://www.linkedin.com/in/curtander...
    Twitter https://twitter.com/B2Btail
    YouTube: https://www.youtube.com/@b2btail363

    Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/

    Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/


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    56 min
  • Episode 36: Show Up Higher on Google without Paying for Ads (Guest: Damon Burton)
    May 13 2024

    Are you tired of paying for ads to get visibility on Google?

    If so, join us for this episode of the MFG eCommerce Success show, where we’ll dive into how you can "Show up higher on Google without paying for ads" with Damon Burton, President, SEO National.

    As the SEO wizard behind SEO National, Damon will share actionable insights on organic growth strategies that can elevate your manufacturing and eCommerce businesses on search engines without the hefty ad spend.

    Damon Burton isn’t just another SEO expert; he’s a proven leader in the field with over 17 years of experience helping businesses from NBA teams to Inc5000 companies achieve exponential growth through organic search. From beating billion-dollar companies in Google rankings to writing for Forbes and Entrepreneur, Damon has mastered the art of capturing unlimited traffic that converts.

    SEO National, founded by Damon in 2007, has been at the forefront of providing non-paid search engine strategies that yield long-term success. Their approach has garnered recognition and success for high-profile clients, contributing to sustained digital dominance.

    Learn the secrets to enhancing your digital footprint organically, understand the importance of SEO, and discover strategies to keep your business at the top of search results.
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    Damon Burton - https://www.linkedin.com/in/damonburton/

    SEO National - https://www.seonational.com/

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    B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/

    Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
    - Dominate Search https://b2btail.com/dominate-search/
    - eCommerce Checklist https://b2btail.com/ecommerce-checklist/
    - Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/

    Follow Curt and B2Btail:
    LinkedIn https://www.linkedin.com/in/curtander...
    Twitter https://twitter.com/B2Btail
    YouTube: https://www.youtube.com/@b2btail363

    Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/

    Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/


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    1 h et 3 min
  • Episode 35: Building a Dynamic Personal Brand (Guest: Cher Jones)
    May 8 2024

    Ready to learn about building a dynamic personal brand?

    Cher Jones is a seasoned expert in personal branding, leveraging her expertise to help professionals in various sectors establish trust, credibility, and belonging through well-crafted digital presences. As the creator of the Your Brand At Work™ training and coaching programs, Cher teaches leaders and teams how to transform their personal brands into a triple threat at work, supporting their roles, advancing their careers, and enhancing their company's brand experience.

    With over 25 years of formal corporate communications, marketing, and broadcast media experience, Cher brings a wealth of knowledge and passion to her work. Her reputation as a pioneer in personal branding is evidenced by her extensive client list, which includes international organizations such as Lockheed Martin, HP, and CBC. Through her engaging livestreams, videos, podcasts, and other content on LinkedIn, Cher showcases her deep expertise and infectious energy, making her a trusted authority in the field.

    Fired up to learn more?

    Same here!

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    Cher Jones - https://www.linkedin.com/in/itscherjones/

    Socially Active Training - https://trainwithsociallyactive.com/

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    B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/

    Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
    - Dominate Search https://b2btail.com/dominate-search/
    - eCommerce Checklist https://b2btail.com/ecommerce-checklist/
    - Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/

    Follow Curt and B2Btail:
    LinkedIn https://www.linkedin.com/in/curtander...
    Twitter https://twitter.com/B2Btail
    YouTube: https://www.youtube.com/@b2btail363

    Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/

    Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/


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    58 min
  • Episode 34: AI Tools for SEO and Content Engineers Can Trust (Guest: Dale Bertrand)
    May 6 2024

    Are you ready to harness the power of AI for your SEO and content strategy?

    If so, join us for this MFG eCommerce Success show where Dale Bertrand, founder and president of Fire&Spark, seasoned online customer acquisition specialist, will unveil the transformative potential of AI tools for SEO and content marketing that even engineers can trust. Dale will demystify the world of AI tools for SEO and content, providing practical strategies and actionable tips to help you outmaneuver your competition.

    With over 15 years of experience applying his engineering and AI expertise to online campaigns, Dale is uniquely positioned to guide you through this domain. His track record speaks volumes, having managed international marketing campaigns, grown website properties to millions of organic search visitors, and launched online campaigns that directly generated over $10M in revenue.

    Dale's expertise extends far beyond theory – he's a sought-after speaker at industry events like Inbound, Content Marketing World, and AdWords, where he shares his insights with marketing professionals from companies like TripAdvisor, Microsoft, HubSpot, and Proctor & Gamble.

    Dale has empowered ambitious marketers to create raving fans and grow communities around impactful businesses.

    This is your opportunity to gain a competitive edge and unlock new levels of growth through organic search traffic and targeted content.

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    Dale Bertrand - https://www.linkedin.com/in/dalebertrand/

    Fire&Spark - https://www.fireandspark.com/

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    B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/

    Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
    - Dominate Search https://b2btail.com/dominate-search/
    - eCommerce Checklist https://b2btail.com/ecommerce-checklist/
    - Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/

    Follow Curt and B2Btail:
    LinkedIn https://www.linkedin.com/in/curtander...
    Twitter https://twitter.com/B2Btail
    YouTube: https://www.youtube.com/@b2btail363

    Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/

    Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/


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    57 min
  • Episode 33: Maximizing Marketing Impact with AI Every Day (Guest: Karlaa Gregory)
    May 1 2024

    Ready to learn how you can leverage AI every day to maximize your marketing impact?

    Karlaa Gregory, Digital Marketing Manager at Sumitomo Drive Technologies, is a seasoned expert with over a decade of experience, specializing in leveraging LinkedIn and digital marketing strategies for maximum impact. Her extensive expertise spans various digital marketing channels, including SEO, content marketing, social media advertising, and email campaigns. Karlaa stays abreast of the latest trends and best practices to deliver exceptional outcomes, achieving business objectives and drives tangible results.

    A passionate educator, Karlaa shares her expertise through workshops, seminars, and webinars on LinkedIn and digital marketing. Her engaging teaching style, practical insights, and actionable advice empower individuals and businesses to optimize their online presence, enhance their digital marketing efforts, and achieve sustainable growth. Earlier this year, Karlaa WOWed the crowd when she delivered a Home Run during her powerful panel discussion on "Maximizing Marketing Impact with AI Every Day" at the Industrial Marketing Summit.

    Fired up to learn more?

    Same here!

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    Karlaa Gregory - https://www.linkedin.com/in/karlaagregory/

    Sumitomo Drive Technologies - https://us.sumitomodrive.com/en-us

    Industrial Marketing Summit - https://industrialmarketingsummit.com/

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    B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions Click here for more https://b2btail.com/

    Grab these FREE B2Btail Resource Guides to help you on your eCommerce journey
    - Dominate Search https://b2btail.com/dominate-search/
    - eCommerce Checklist https://b2btail.com/ecommerce-checklist/
    - Manufacturing Website Call-To-Action Strategies That Work https://b2btail.com/call-to-action/

    Follow Curt and B2Btail:
    LinkedIn https://www.linkedin.com/in/curtander...
    Twitter https://twitter.com/B2Btail
    YouTube: https://www.youtube.com/@b2btail363

    Exit Your Way- Helping owners create businesses that make more money today and they can sell or succeed when they want. https://exityourway.us/

    Damon on LinkedIn https://www.linkedin.com/in/damonpistulka/


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    49 min