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Making and Marketing Music

Making and Marketing Music

De : Indie Roots
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From creating powerful songs to getting them heard, Making and Marketing Music is your guide to the entire process. Discover how to produce, mix, and master tracks like a pro while also learning proven promotion strategies for Spotify, TikTok, and beyond. Hosted by three indie musicians with 500k+ monthly Spotify listeners, this podcast gives you real-world insights into music production, branding, and fan growth to help you succeed as an independent artist.Indie Roots
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    Épisodes
    • Should You Make Playlist & Algorithm Friendly Music?
      Sep 2 2025

      In this episode, we break down the key factors that help independent artists grow their streams and reach new listeners. You’ll learn what Spotify looks for when recommending songs, how to write and produce tracks that connect with your audience, and the best strategies for getting noticed by the algorithm. Whether you’re just starting out or looking to level up your music career, this episode will give you practical steps to create songs that not only sound great but also thrive on Spotify.

      Perfect for indie artists, songwriters, and producers who want to grow their audience, increase streams, and build real momentum on Spotify.


      Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

      If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

      Send us an email at indierootsllc@gmail.com

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      17 min
    • The Best Release Schedule for Building a Fanbase
      Aug 29 2025

      As an independent artist, one of the biggest questions you’ll face is: how often should you release music? In today’s music industry, consistency is key — but so is quality. With streaming platforms like Spotify, Apple Music, and YouTube rewarding regular releases, many indie musicians wonder if they should be dropping new singles every few weeks, putting out an EP every few months, or saving up for a full album once a year.

      In this episode, we break down how to find the right release schedule for your career. We talk about how the Spotify algorithm responds to consistent releases, how often fans expect to hear new songs, and why your personal goals as an artist should guide your music release strategy. Whether you’re trying to grow your audience, keep fans engaged, or build momentum for a bigger project, this conversation will help you strike the right balance between quantity and quality.


      Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

      If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

      Send us an email at indierootsllc@gmail.com

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      12 min
    • How to Plan Your Music Release Strategy as an Independent Artist
      Aug 27 2025

      One of the biggest decisions every independent artist faces is whether to release singles or put out a full album. In today’s music industry, streaming platforms like Spotify, Apple Music, and YouTube have completely changed the way fans discover new music — which means your release strategy matters more than ever. In this episode, we break down the pros and cons of releasing singles versus albums, and how each approach can impact your growth as an indie musician.

      We’ll talk about how singles can help you stay consistent, reach new listeners, and work with the algorithm, while albums allow you to tell a bigger story and deepen your connection with fans. Whether you’re an emerging artist building your first audience or an experienced indie musician planning your next project, this conversation will give you the tools to choose the best release strategy for your career.


      Indie Roots is a small production company started by Haddon, William Toll, and Ian Austin. We specialize in Christian folk music (feel free to check out our artist projects on Spotify).

      If you're on your own journey as an independent artist but struggling to navigate the production process, we would love to help.

      Send us an email at indierootsllc@gmail.com

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      17 min
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