Pat Cash won Wimbledon in 1987. He also smashed rackets, slammed doors, and thought the first sports psychologist he ever met was going to throw him in a padded cell. Behind the drama (and the checkered headband), Cash was a natural sports marketer who knew how to win the game, and the hearts of fans.

Guest: Pat Cash, 1987 Wimbledon Champion, Australian Open Finalist (1987, 1988), Davis Cup winner with Australia (1983, 1986)

Host: Brigette McGuire, Monash Business School

© 2026 Monash Business School

Produced by Miniature

Every sports marketer knows that if you love the fan, you'll win the game.

Believe it or not, behind every roar of the crowd there's a contract, a media deal or a marketing call.

Australian sport is a $50 billion industry. How do competitions, brands and athletes get a slice of that pie?

Brigette McGuire has spent over twenty years inside the sporting world, from grassroots clubs to global brands and broadcast deals.

In this new series Brigette will introduce you to the marketers, athletes and executives shaping how we watch, play and feel about the game.

You'll learn:

• How do codes win new fans?
• What makes a perfect sponsorship deal?
• How does an athlete build their personal brand?
• Can sport still be a force for good when there's this much money on the table?

Follow now. First episodes coming soon.

© 2026 Monash Business School

Produced by Miniature