The 4-Part Test Every Sponsorship Should Pass.
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The 4-Part Test Every Sponsorship Should Pass.
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In 2014, the ATP approached Infosys looking for a tech solution. A decade on, Infosys is the official digital innovation partner for major tennis organisations, including the ATP Tour, it has Rafa Nadal and Iga Świątek as brand ambassadors, a humanoid robot fielding fan questions at Melbourne Park, and a match analytics platform that lifted ATP web traffic by 30%.
So how is a tech brand getting tennis to work this hard? Meet the man behind it (and the four-part test he used to pick tennis in the first place).
Guest: Navin Rammohan. Senior Vice President and Global Head of Field Marketing, Infosys.
Host: Brigette McGuire, Monash Business School.
© 2026 Monash Business School
Produced by Miniature
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