The Fan Has Changed. Has Your Marketing?
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The Fan Has Changed. Has Your Marketing?
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Today's most engaged sports fans want more than tickets and merchandise. They want input. They want to pick the kit, vote on the roster, run the fantasy team, sometimes take over the club. It's called executive fandom. And it's where the next decade of fan engagement is being built. What does this mean for the marketers paying attention?
Guest: Professor Brett Hutchins. Professor of Media and Communications, Monash University. Author and host of the Media Sport Podcast Series.
Host: Brigette McGuire, Monash Business School
© 2026 Monash Business School
Produced by Miniature
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