You Can’t Automate Culture: Leadership Lessons from Construction Software Xeratec’s Founders

What happens when a former Army Ranger with a passion for people and a seasoned software developer with deep industry chops team up to serve the construction industry?

In this episode of Built In Boots, co-hosts Griffin Haley and DDS’s Mike Fallat sit down with Jordan and Brett Hillstrom, the founding brothers behind Xeratec, a software development firm laser-focused on solving real problems in the trades.

Jordan Hillstrom, a combat veteran and Chief Revenue Officer at Xeratec, brings boots-on-the-ground leadership and a disruptor’s mindset to the table.
Brett Hillstrom, Xeratec’s President and senior developer, leads product strategy with over two decades of experience in building agile, custom solutions that evolve with the companies they serve.

Together, they’re redefining how construction companies think about technology—not as a one-size-fits-all solution, but as a tool to unlock efficiency, improve culture, and elevate the trades.

Here’s what you’ll learn:

• Why Brett and Jordan believe culture readiness is more important than tech readiness
• How DDS and Xeratec first connected through a 5 AM workout at the Dirt World Summit
• The surprising story of how their father founded Xeratec after teaching himself to code
• What “start at the end” means—and why you shouldn’t adopt new tools until you define the real problem
• How simple field tasks create ripple effects across the entire organization
• What companies get wrong about custom software (and what to do instead)
• The critical link between ownership, storytelling, and high-performing field teams
• Why the Hillstroms prioritize servant leadership and mentorship through programs like Fire Pit Ranch
• Why every team—from five people to 500—needs to invest in systems that reflect their unique workflows

Whether you’re a project manager tired of clunky field reports or a company owner looking for your next strategic move, this conversation is full of honest insights, real-world lessons, and the kind of leadership that makes the trades better for everyone.

Listen now to discover why the future of construction is built on questions—not just code.

At The DDS Companies, we don’t just build projects—we build careers. From field workers to office staff, every role contributes to our mission of excellence in the civil construction industry. Whether you’re just starting out or looking to take the next step in your journey, DDS offers the opportunities, support, and culture you need to thrive.

Ready to join a team where your skills and dedication are valued? Visit our Careers Page at www.ddscompanies.com/careers to explore current opportunities and take the first step toward building your future with DDS. Your journey starts here!