In this episode, Abbey Graves interviews Melih Oztalay, a marketing expert and podcaster, discussing the importance of effective marketing strategies for podcasters. They explore the role of marketing agencies, the significance of podcast distribution, and how to leverage transcripts for content creation. Melih shares insights on adapting to change in marketing, the necessity of consistency in content creation, and the value of press release marketing. The conversation emphasizes the need for podcasters to utilize AI tools and develop a sustainable marketing approach.

Takeaways

• Podmatch connects podcasters with relevant guests.
• Marketing agencies create strategies based on research.
• A marketing plan is a cycle, not an endpoint.
• Podcasting can be central to a marketing strategy.
• Short video snippets can promote podcast content.
• Omni-channel marketing is essential for visibility.
• Take marketing tasks in small chunks to avoid overwhelm.
• Transcripts can be repurposed into blogs and social media posts.
• Press releases can help gain media attention.
• Consistency in content creation leads to growth.

Chapters

00:00 Introduction to Podmatch and Guest Introduction

01:46 Background of Malih Oztalay and His Marketing Agency

05:42 Understanding Marketing Agencies and Their Role

10:57 The Importance of Podcast Distribution

15:50 Effective Marketing Strategies for Podcasters

19:54 Leveraging Transcripts for Content Creation

21:39 Press Release Marketing for Podcasts

26:33 Adapting to Change in Marketing

31:29 Consistency in Content Creation

33:49 Final Thoughts and Advice for Podcasters

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