Couverture de How to Increase Sales from Returning Customers - Thomas Grabner (Founder of Mailody) | Ep. 03

How to Increase Sales from Returning Customers - Thomas Grabner (Founder of Mailody) | Ep. 03

How to Increase Sales from Returning Customers - Thomas Grabner (Founder of Mailody) | Ep. 03

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 Thomas Grabner shares effective strategies that successful brands use to consistently generate more sales from returning customers. He talks about why product-market fit matters more than most metrics in ecommerce. Thomas also explains how to use educational content to engage first-time buyers and keep customers coming back. And how to effectively use CRM channels like WhatsApp or print to improve engagement and customer lifetime value. Key Takeaways: • Product-market fit is essential for ecommerce success; you cannot scale without it. • Encourage customer feedback to continuously improve your products and better understand their needs. • Engage customers from their first purchase with content that adds value and drives product use. • Don't be fooled by any tools’ metrics; focus on driving incremental sales & profit. • Build and leverage communities—let your loyal customers sell for you. Timestamps: (0:00) - Introduction (1:06) - Starting a 7-fig business with 18 years (4:46) - What has changed in Ecommerce since COVID? (7:21) - What Successful Brands Do Differently To Grow (9:00) - How to Engage Customers by Educating Them (13:13) - The 3 Most Common Email Marketing Misconceptions (19:13) - Segmenting Campaigns: The Dos and Don'ts (21:15) - The Challenges of Implementing Subscriptions (24:58) - What to Consider Before Launching a Loyalty Program (28:44) - How To Build a Community That Will Sell Your Product (35:16) - How To Leverage WhatsApp and Print to Increase Your CLV (42:33) - How to Gain Value From Customer Support (49:09) - The #1 Retention Metric to Look At Check out ⁠the full transcript on Forwrd Thinking⁠. Resources: Mailody: ⁠www.mailody.de⁠ Connect with Thomas: thomas@mailody.de & ⁠LinkedIn⁠ About the Guest: Thomas Grabner Thomas is the founder & CEO of Mailody, the leading email marketing & CRM agency in the German-speaking market with hundreds of successful references and working with leading D2C brands such as Glow25, Giesswein, Junglück, Everdrop and many more. At just 18 years, Thomas started his now 7-fig agency business, which has allowed him to gain insights from hundreds of D2C ecommerce brands and also share valuable lessons as an entrepreneur and business owner. About the Host: Christian Hoppe Chris started his journey in marketing and ecommerce 15 years ago and quickly made a name for himself by scaling the D2C operations for waterdrop from $5 million to $100 million in just three years. His expertise has also led him to work as a fractional CMO with multiple 7- to 9-figure brands. Today, he drives growth for winning ecommerce brands through Forwrd Agency, while also investing in and operating his own portfolio of businesses. Connect with Chris: ⁠⁠LinkedIn⁠⁠⁠ & X/Twitter⁠⁠ Get every update—follow and subscribe now 👇 ⁠⁠Blog & Newsletter⁠⁠⁠⁠YouTube⁠⁠⁠⁠X / Twitter⁠⁠ ⁠⁠LinkedIn⁠⁠⁠Apple Podcasts⁠ Want to be a guest or sponsor an episode? Contact us at: ⁠⁠chris@forwrdthinking.com
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