Couverture de How to Build Smarter EdTech Marketing Plans in a Changing Landscape

How to Build Smarter EdTech Marketing Plans in a Changing Landscape

How to Build Smarter EdTech Marketing Plans in a Changing Landscape

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In this episode of All Things Marketing and Education, Elana Leoni sits down with Hallie Smith, a seasoned EdTech leader, former educator, and now fractional marketing advisor. Hallie brings her full-circle journey—from early EdTech roles to speech pathology in public schools, and back into EdTech—to unpack the evolving challenges and opportunities in education marketing today.

Together, Elana and Hallie explore:

  • The surprising trajectory from EdTech to the classroom—and back again
  • Why it's getting harder to market to educators, and what to do about it
  • The crucial difference between marketing to educators and with them
  • How AI and funding shifts are disrupting the EdTech landscape
  • Common marketing mistakes EdTech companies make (and how to fix them)
  • Tactical advice on crafting a marketing plan that actually aligns with your business goals

This episode is a must-listen for anyone trying to make meaningful, measurable impact in education—whether you’re new to the space or a seasoned pro.

🎧 Plus: Hallie’s refreshingly honest answer to what really helps her recharge in the face of industry burnout.

Here’s the rest of Hallie's show notes.
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