What happens when a Latina lawyer builds a brand that’s unapologetically bold, wildly authentic, and nothing like the firm next door? You get Heather Reese.

In this episode of That One Lawyer™ Podcast, we’re sitting down with Heather, a personal injury lawyer, fashion-forward disruptor, and advocate for doing law your own way. Heather is not here to fit in. She is here to change the game.

Heather didn’t come up through Big Law. She didn’t play it safe. And she didn’t shape-shift into someone else’s idea of what a lawyer should be. Instead, she embraced her culture, her creativity, and her community and built a PI practice that actually reflects who she is.

If you're a solo lawyer, millennial attorney, law student, or small-firm owner trying to grow a personal brand that feels honest and impactful, you’ll find something real in this conversation.

Watch the full episode on YouTube HERE

In this episode, we cover:

• How Heather turned her “nontraditional” presence into a professional superpower

• The power of showing up as yourself in the courtroom, online, and everywhere else

• Why personal injury lawyers need branding just as much as trial skills

• The emotional cost of trying to hide who you are just to be taken seriously

• Tips for lawyers navigating burnout, imposter syndrome, or the pressure to conform

• How social media helped Heather grow her reach without losing her voice

• What she wants every first-gen or minority law student to hear before graduation

Why This Episode Matters:

The legal field is full of unspoken rules. Don’t be too loud. Don’t wear that. Don’t say that. Don’t stand out too much. But for lawyers like Heather, women of color, solo practitioners, or anyone building from scratch, those rules often mean erasing your identity just to succeed.

Heather flips that narrative. She shows us what it looks like when you stop editing yourself for approval and start building something real. Her story is both a strategy session and a permission slip for lawyers ready to lead differently.

About Heather Reese:

Heather Reese is a Philadelphia-based personal injury attorney, speaker, and digital creator known for her unfiltered voice, fearless presence, and commitment to helping people feel seen and heard both in and out of the courtroom.

Whether she is mentoring future Latina lawyers or rocking the runway in a power suit, Heather is a movement. Her law practice is grounded in justice, representation, and showing up with heart. She proves you don’t need to dim your light to do meaningful work.

📲 Follow Heather on Instagram: @heather_rxoxo

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