Couverture de Great Marketing Is About Context, Not Contacts

Great Marketing Is About Context, Not Contacts

Great Marketing Is About Context, Not Contacts

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 Pop quiz. How valuable is a customer’s contact information? Answer… it depends. Without knowing what matters to a customer, contacting them with useless information and offers is an exercise in futility. This is something that spammers never figured out. Spam is a volume play that blasts the same message to an unfathomable number of people …
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