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What does it take to grow from one dental practice to 23 while still maintaining your passion for clinical dentistry? Dr Phil Friel shares the remarkable journey that began with a chance conversation in a pub and evolved into one of Scotland's most impressive dental groups.

Dr Friel and his brother Christopher have built their dental empire through strategic acquisitions, focusing on larger practices while maintaining a distinctly family-owned approach that sets them apart from corporate entities. Phil reveals how they started with distressed clinics, rolling up their sleeves to paint and renovate themselves, before evolving to acquire established practices with seven or more surgeries.

Perhaps most impressively, Phil still maintains three 12-hour clinical days weekly, dedicating the remainder of his time to visiting practices, meeting teams, and driving the business forward. He shares the efficiency breakthroughs that made this possible – from executive assistance to diary zoning – and how these systems transformed his professional and personal life.

The conversation explores the brothers' complementary skills, their data-driven approach to practice management, and the £4 million they've invested in modernising equipment across their 130 dental chairs in just two years. Phil explains their "inverted pyramid" organisational philosophy, with patients at the top and owners at the bottom, and how the responsibility for 230+ team members and their families drives him to continue growing and improving.

Whether you're struggling with the demands of a single practice or contemplating growth beyond your current operations, this episode offers practical wisdom from someone who's successfully navigated the journey while maintaining clinical excellence and building more freedom into his life. Ready to rethink what's possible in your dental career?

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